Why Magazines Have Become One of 2017s Biggest Content Trends

In the past, most brands limited their content marketing efforts to the â€Å"usual suspects†: blogging, social media and email newsletters.However, more and more brands are exploring new frontiers in content marketing and launching their own full-scale editorial publications.These branded magazines offer powerful opportunities for customer engagement, but some skeptics remain unconvinced– can a brand successfully deliver compelling editorial content and still get the marketing results it wants? Let’s look at a few great examples of magazines that have been launched by brands and explore the potential marketing value of these publications. The Power of Brand-Launched Publications The trend toward brand-launched magazines hasn’t been limited to big-name brands–even smaller companies and startups have jumped on this trend. Here are just a few notable examples: Harry’s: The online magazine Five O’Clock, developed by shaving company Harry’s, features content with an aspirational style.According to the editor, the publication was created â€Å"for guys like us, everyday Harrys in pursuit of making today better than yesterday.† Five O’Clock’s content is surprisingly non-salesy–in a recurring feature where various inspiring people are asked to share their morning routine, many of these people aren’t even using Harry’s products. Fujitsu: Brand-launched publications aren’t just popular in the consumer space– the benefits extend to the B2B world.Fujitsu developed the magazine I- Global Intelligence for the CIO, a publication aimed at chief information officers. By featuring profiles of top CIOs and staying on top of trends in information technology and communications, Fujitsu establishes valuable thought leadership in the industry. Red Bull: The energy-drink maker is known for their creative marketing tactics, so it’s no surprise they developed The Red Bulletin, a monthly digital and print magazine that covers interesting people, places, and activities. The publication has garnered a sizeable following, with 2 million copies of the print version getting circulated each month. In a crowded digital landscape where it’s becoming more and more difficult to grab your audience’s attention and keep it, these online publications help brands stand out from the crowd and add to your brand equity. Who Says Print Is Dead? While many brands opt for producing a digital magazine, a number of companies have chosen to launch print magazines to reach their customers.The home-rental company Airbnb was one of the first brands to jump on this trend, putting out a debut issue of Pineapple in 2014.Despite the fact that management and budget challenges derailed that project in its infancy, Airbnb stayed committed to the idea of a branded magazine.The company partnered with Hearst Publications to develop AirbnbMag, a travel-focused magazine that they hope to publish at least twice a year. King Arthur Flour, an online purveyor of baking supplies, also entered the branded-publication arena with Sift, a visually stunning magazine aimed at serious bakers.The magazine carries a hefty $12.95 price tag per issue, but Sift is selling like hotcakes–so far, the magazine has exceeded sales projections by 50 percent. Why Use Branded Magazines? In a world where many traditional print magazines are struggling to survive, why would companies choose to dive into the world of print?The answer is straightforward:engagement. Big-time engagement.Research reveals that a reader will spend an average of 20 to 25 minutes on a branded magazine. That’s the kind of deep, sustained engagement that’s very difficult to duplicate through other channels. Since only a handful of companies are investing in print magazines, this tactic is also a terrific way for a brand to differentiate itself from the competition. Brand-launched magazines are one of today’s biggest content trends, and it’s not difficult to see why.These publications offer a unique way for companies to engage with their customers and build valuable brand sentiment. In this information-saturated age, it’s not always enough to deliver quality products and services.You need something more to generate that critical word of mouth, and magazines may be exactly what you need.

The Reform Movements of the Ni essays

The Reform Movements of the Ni essays In the late eighteenth century America really begin to take shape as its own country. In the nineteenth century the change was very noticeable. During this time the country was beginning to see what it is like when you have a country where everyone has the right to voice his or her own opinion. The country was struggling with slavery, what state should be a slave state and which state would not be a slave state. This time in American history several movements begin happening for the good of the country. These movements were happening because of all the different opinions going on in the country. One of the movements that came to front was a movement on prison reform. The way that prisoners were being treated is what led to the reform. Religious groups came forward and wanted to have prisons were the inmates could be treated as individuals and not as animals. Womens right movement also happens in this period of time. Women wanted to have the same rights as men during this ti me in history. The Temperance movement was a movement with the main focus being on alcohol. These movements all happen because groups of individuals got together and decided it was time for a change. These reform movements are what help lead America into the country that it is today. The prison reform movement was started in order to make sure that the inmates were treated as human beings. The prisons at this time were horrible. The living conditions were worse than the prisons we have today. One group that wanted to make sure that the prisoners were treated with respect was the religious group called the Quakers. The Quakers took it upon themselves to try and create their own human prisons. The prisoners in this type of prison studied the Bible, they were able to work, and they were not allowed to speak. Prisoners were expected to carry out their whole sentence, there was no getting out for good behavior. There was no such thing as a par...

Writer's choice Essay Example | Topics and Well Written Essays - 1000 words - 7

Writer's choice - Essay Example In that light, the company offered two elite Dutchmen patrons over great tracks of land in the territory in return of attracting additional settlers to the colony, which finally led to a steady demand for labour force because of the various business that emerged. Thus, slavery in NY was no different from the South Colonies slavery even though the African slaves made substantial efforts resisting it, which proved futile due to strong resistance from the whites who considered slavery as a system of labor. However, the colony remained unattractive to the people back in Netherlands as they preferred to stay in their indigenous country rather than come to a new land that was quite unpredictable. That notwithstanding the settlers who managed to habit the colony was faced with myriad problems as they would come into conflict with the people and also the regulation policies set by the colony administrative were not favouring their business as they were imposed with exorbitant taxes which made their business hard to survive. Thus, they decided to close business and return home as the colony was proving hard to settle. Some years later the company of Dutch West India lessened their policies concerning conducting business and settling in the colony, this was a positive sign as European settlers began habiting the colony (Leslie, 2004, p. 14). New York City was mainly an industrial-based colony, since the settlers had set up their economic activities a steady demand for labour force emerged as a result of the various business that were running. The indentured servants were the main source of labour to the industries however with exploration of the new world the Dutch found an influx of African slaves in the Caribbean countries were they had a colony (Jones, 2009). This prompted them to adopt African slave at the expense of indentured slaves who were a bit more expensive to maintain. S Owing to the massive demand for slave that was looming in

Issues in managment Essay Example | Topics and Well Written Essays - 1250 words

Issues in managment - Essay Example In 1961 Kroc purchased the McDonald brothers’ equity share of $2.7 million and changed the name to McDonald’s Corporation. In 1965 McDonald’s went public and is currently headquartered in Illinois. McDonald’s follows a different business model from other fast food chains. In addition to the franchisee fees, supplies and a percentage of sales, they also collect rents partially linked to sales. Approximately 70% of McDonalds restaurants worldwide are owned and operated by independent local men and women. McDonald’s offers flexible menus with different tastes and different sizes to fit every active lifestyle. It has a global presence with successful expansion into 120 countries and they serve nearly 54 million customers each day. By 2001, they had 30,093 restaurants all over the world with sales of $24 billion. They offer both counter service and drive through service. The company operates other brands such as Piles Cafà © and Boston Market and has a minority stake in Pret a Manger. They had a majority stake in Chiptole Mexican Grill – an 18-restaurant chain in the US until they completely divested it in October 2006. It also owned Donatos Pizza until December 2003. It has a subsidiary called Redbox, an automated convenience store started in 2003 and since 2005 they focus on DVD rental machine. Their global presence has caused McDonaldization of the society. As it is closely identified with the lifestyle and culture of America, the business expansion has also been termed as Americanization. McDonalds has often been the target of anti-globalization protesters. At the end of 2003 it employed more than 1.6 million people and is considered to be America’s largest job training program. They claim to make the world a better place and claim to respect and value their employees, but reports suggest that pay and working conditions are far from being ‘overwhelmingly

Testing individuals for potential health problems Essay

Testing individuals for potential health problems - Essay Example A lot of debate today goes on about testing individuals for potential health problems even if there are still no symptoms existing.   The debate goes a step further by considering arguments that question whether tests should be done even when there is no cure available for the disease.     There are several pros and cons on the issue.   One side claims that for those with symptoms, it is beneficial to have early tests made because the patient can have access to drugs that can cure the symptoms (Marchione, 2011).   In patients with possible Alzheimer’s, other benefits given to early testing include â€Å"treatment of reversible causes of impairment; inclusion in clinical trials that give expert care; avoiding drugs that worsen the cognition; letting others know of a need for help managing medicines and daily life; easing anxiety about the causes of the symptoms; access to education; training and support services and the ability to plan for the future (Marchione, 2011 ).   Others take the view that genetic tests should not be undertaken because in some cases, the presence of gene mutations does not guarantee that one will acquire the disease (Ridley, 1999).   Ridley summarizes her arguments by saying that the lack of certainty, lack of medical options and problems with confidentiality and discrimination are reasons why genetic testing should not be done (1999).  One is of the opinion that all things considered, it is still best that testing must done.   As the old clichà © goes, is worth a pound of cure†.   Although there is no certainty.

The Perfect Job Concept Essay Example for Free

The Perfect Job Concept Essay ‘The perfect job† is only a fantasy, but one which everyone wishes to have. It is a dream that every man or woman wants to be fulfilled, at each point of their career. Like a self fulfilling prophesy, everyone chases that one shadow. They set high standards for themselves along the line of remuneration, ease of access, prospect of becoming the boss in no time, and other wild dreams that can only cone true in the dreamland. Like blood through their veins, â€Å"the perfect job† runs many thousand miles in the minds of every young graduate, who is willing to carve a niche for themselves in whatever profession they have chosen. Many get college degrees, some, doctorate degrees, while yet, others continue to arm themselves with such kinds of knowledge that are not taught in the books- they see themselves as smart and capable of achieving anything they want in life. They simply think they can get whatever job they want with six-figure salaries and other paraphernalia attached. In visualizing   ‘the perfect job’, individuals often paint rosy pictures of fat salaries. Everyone agrees that there is no other motivation that can replace a good value for whatever service an employee is offering to their employer. Individuals often think that having the appropriate pay for the job is an essential motivation to compensate for all the stress and hard work that one has to go through in order to satisfy the demands of the job. People often fail to recognize that individual capabilities differ and that not everyone can be rated as good as the other g guy. This might lead to dissatisfaction with the job at the end of the day. Money creates a certain kind of security for some people. Also another component of ‘the perfect job’ is the satisfaction which is derived from doing the particular job. Everyone have their various motivating force. For some, it is the passion and commitment with which they do their job. They just love doing it. For people like this, they simply cannot take up other career opportunities aside from the one they are really passionate about. Its either they do it or they are not ready to do other things. These kinds of individuals have long term career goals and once they get to the profession, they continue to strive hard so that they meet up with their long term goals. They are eager to get to the top of the ladder. This is an achievement based motivation and only few people dare to have it.   Many people tend to look at the short term benefits, under which the remuneration will come. Also, an individual’s ability to work with others speaks a lot of the level of satisfaction that they derive from the job. A lot of people derive the pleasure of working closely with other people. They are achievers that always want to bring the best out of their relationship with others. Such individuals derive pleasure from working with other people. These people are strongly motivated to succeed in their careers. This cannot be compared to motivation, only based on money.

The Structure of Hawthornes Young Goodman Brown Essay -- Young Goodma

â€Å"Young Goodman Brown† – the Structure  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Q. D. Leavis in â€Å"Hawthorne as Poet† mentions Nathaniel Hawthorne’s â€Å"Young Goodman Brown† as â€Å"essentially dramatic† : â€Å"The first batch of works I specified [including â€Å"Young Goodman Brown†] is essentially dramatic, its use of language is poetic, and it is symbolic, and richly so, as is the dramatic poet’s. . . â€Å" (27) This essay will examine this and other features of the structure of Hawthorne’s short story.    Leavis’ evaluation of the story’s structure as â€Å"essentially dramatic† is consistent with the view expressed by Clarice Swisher in â€Å"Nathaniel Hawthorne: a Biography.† She states: â€Å"Biographers and critics of Nathaniel Hawthorne must deal with opposites – determination and self-doubt, imagery of light and dark, flowers and weeds – paradoxes† (13). Swisher’s â€Å"opposites† and Leavis’ â€Å"essentially dramatic† are the same concept, in the estimation of this reader. Let’s examine the text to see evidence of this; notice how the â€Å"opposites† say their lines in the fashion of a drama:    "Dearest heart," whispered she, softly and rather sadly, when her lips were close to his ear, "pr'ythee, put off your journey until sunrise, and sleep in your own bed tonight. A lone woman is troubled with such dreams and such thoughts, that she's afeard of herself, sometimes. Pray, tarry with me this night, dear husband, of all nights in the year!"    "My love and my Faith," replied young Goodman Brown, "of all nights in the year, this one night must I tarry away from thee. My journey, as thou callest it, forth and back again, must needs be done 'twixt now and sunrise. What, my sweet, pretty wife, dost thou doubt me already, and we but three months married!"    ... ...n Brown,† including the time-frame, the use of foreshadowing, suspenseful incidents, the â€Å"dramatic† aspect, the climax and denouement.    WORKS CITED    Abrams, M. H. A Glossary of Literary Terms, 7th ed. New York: Harcourt Brace College Publishers, 1999.    Hawthorne, Nathaniel. â€Å"Young Goodman Brown.† 1835. http://www.cwrl.utexas.edu/~daniel/amlit/goodman/goodmantext.html    Kaul, A.N. â€Å"Introduction.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Leavis, Q.D. â€Å"Hawthorne as Poet.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Swisher, Clarice. â€Å"Nathaniel Hawthorne: a Biography.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.

International Maritime Organization

Structure International Maritime Organization (IMO) is an agency in the United Nations that is responsible for the safety and security of shipping and the prevention of marine pollution. The IMO is broken up into an Assembly, a Council and five other committees: Maritime Safety Committee, Marine Environment Protection Committee, Legal Committee, Technical Co-operation Committee, and the Facilitation Committee. The Assembly is the overseer of the Organization, it consists of member states (countries that have adopted the IMO) and meets once every two years.It is also responsible for voting the budget and determining the financial status of the Organization. The Council is elected by the Assembly for a two term period. It consists of ten countries with the largest interest in providing international shipping services, ten countries with the largest interest in international seaborne trade, and twenty countries which have special interests in maritime navigation. Their functions are to co-ordinate the activities of the Committees and receive reports and proposals from the Committees and submit them to the Assembly.They also appoint the Secretary General of the IMO which currently is Koji Sekimizu (Japan) and enter into agreements about their connections with other Organizations. The Maritime Safety Committee’s functions are to consider matter relating to aids of navigation, construction and equipment of vessels, rules of the road, handling of dangerous cargo, maritime safety procedures, marine casualty investigations, and more. The Marine Environment Protection Committee determines any matter that controls the prevention and pollution of ships. It especially makes regulations to ensure their enforcement.The Legal Committee deals with all legal matters within the IMO. The Technical Co-operation Committee considers matters that implement the IMO as the executive Organization in the technical co-operation field. The Facilitation Committee eliminates unnecessar y regulations in international shipping, by implementing all aspects of the Convention on Facilitation of International Maritime Traffic. History of the IMO When IMO was adopted in 1948 its first task was to make a new version of SOLAS. The first task was the biggest and so far most important the IMO has had to deal with.After SOLAS, it focused on maritime traffic, load lines, and pollution. Pollution has recently become the major focus of the IMO and in response to the pollution issue created the International Convention for the Prevention of Pollution from Ships. In 1988 GMDSS was adopted so now a ship in distress anywhere in the world can be guaranteed assistance. The International Convention on Standards of Training, Certification and Watchkeeping (STCW) improved standards and gave IMO power to check Government actions and record all of this information. Cite: www. imo. org

House Overwhelmingly Approves K to 12 Bill on Third and Final Reading Essay

A bill that will ensure the continuity of K to 12 and its corresponding funding by the state has been approved overwhelmingly by the House of Representatives by a vote of 190 in favor and eight against. The Enhanced Basic Education Act of 2012, or House Bill 6643, was approved on third reading yesterday. It will then be reconciled with the Senate version for amendments and improvements until it becomes a law. Education Secretary Br. Armin Luistro FSC said that DepEd is thankful for the support of the lawmakers in spearheading legislation that will open more opportunities to the Filipino youth by way of an education system that is relevant to the learners, the community, and industries. â€Å"We are getting closer to our goal of putting in place a basic education system that responds directly to what our learners need and to what the employment and entrepreneurship sectors require, even as it gives enough preparation for students who are geared for higher education,† added Luistro. K to 12 starts with Univeral Kindergarten which mandates all public elementary schools to offer kindergarten class and accept 5-year old learners beginning 2011. It is followed by six years of Elementary, four years of Junior High School, and two years of Senior High School where students will pursue their preferred career track depending on their skills and inclination. K to 12 does not preclude students from pursuing a college degree and gives them better preparation for the rigors of higher learning. Luistro has expressed his appreciation to the K to 12 proponents in the House of Representatives, especially Rep. Rosenda Ann Ocampo, Committee on Basic Education and Culture Presiding Officer, Speaker Feliciano Belmonte, and the late Salvador Escudero III. The K to 12 bill in the Senate is being championed by Senator Edgardo Angara. A most recent survey conducted by the Social Weather Station revealed that majority of the respondents approved of K to 12 and are confident that it will bring the much-needed reform in the country’s educational system.

Quotes from Martin Van Buren

Quotes from Martin Van Buren Martin Van Buren was the eighth president of the United States having served from 1837 to 1841. Following are quotes from the man known as the Little Magician. He was president during the Panic of 1837 and blocked the admission of Texas as a state.   Quote by Martin Van Buren As to the presidency, the two happiest days of my life were those of my entrance upon the office and my surrender of it. Unlike all who have preceded me, the Revolution that gave us existence as one people was achieved at the period of my birth; and whilst I contemplate with grateful reverence that memorable event, I feel that I belong to a later age and that I may not expect my countrymen to weigh my actions wi th the same kind and partial hand. Van Burens Inaugural Address March 4, 1837 The people under our system, like the king in a monarchy, never dies. On receiving from the people the sacred trust twice confided on my illustrious predecessor, and which he has discharged so faithfully and so well, I know that I can not expect to perform the arduous task with equal ability and success.  Van Burens Inaugural Address March 4, 1837 It is easier to do a job right than to explain why you didnt. For myself, therefore, I desire to declare that the principle that will govern me in the high duty to which my country calls me is a strict adherence to the letter and spirit of the Constitution as it was designed by those who framed it. Van Burens Inaugural Address March 4, 1837 There is a power in public opinion in this country-and I thank God for it: for it is the most honest and best of all powers-which will not tolerate an incompetent or unworthy man to hold in his weak or wicked hands the lives and fortunes of his fellow-citizens. Stated in the Judiciary Committee on January 8, 1826.

Radiography Essay Example | Topics and Well Written Essays - 500 words

Radiography - Essay Example At the same time, missing a menstrual period could trigger an indication that a woman is pregnant. Meanwhile, conception can take place anywhere after the 10th day of pregnancy (Russell JR, et al. 1997), making x-ray and radiography procedure likely to coincide with early conception if taken before the next onset of menstruation, when a missed period could signify pregnancy. Radiation protection remain very important in pregnancy, knowing that when substantial doses of ~10 rem are taken on pregnant women, this can cause birth defects and malformations (Health Physics Society, 2014). The 10 days rule therefore comes in as an important methodology or technique that is used to guarantee the safety of early foetuses against any potential damages. Examinations pertaining to the pelvic and abdominal areas therefore have the 10 days rule applying to but in cases of ankle and hand examinations, the 10 days rule may be exempted given to the fact that there is relatively fewer risk in this are a. In a very modernised system, radiographers have taken to the use of interventional radiological examinations that come with therapeutic applications instead of mainstream operations (Queen Mary Hospital, 2007). The 28 days rule in radiography is another form of protective regulation used in radiography procedures to guarantee the safety of potentially pregnant women from undue exposure. This is a rule that can be said to have come to replace the 10 days rule in radiography as the 10 days rules seemed to have some levels of inconsistencies with the identification of pregnancies (Royal College of Radiologists, 2012). With the 28 days rule, the emphasis is on a menstrual period that is overdue. This means that there is no grace period allowed in this instance. But ahead of the application of the 28 days rule, the radiographer will ask the woman if she has any

Considiring Censorship Essay Example | Topics and Well Written Essays - 1000 words

Considiring Censorship - Essay Example The communicative content that is usually censored is â€Å"sexual content, swearing, blasphemy, drug references, political content, and violence† (Inglis, 2006, 565). Censorship is good because it is done for the welfare of society as a whole. Television, radio, internet, newspapers, magazines, journals, novels, books, telephones and many other modes of communication are evaluated in terms of any content that is censorable. The content that is censored is restricted to reach to general public. In our daily lives, we can see various examples where the communicative content is censored on the basis of its harmful effects on the receivers of messages. The motives of censorship are good and this is done for the betterment of masses. On television, we can see various programs that we like. For example, we like to see movies. Sometimes, in movies abusive language or slangs are employed. In order to censor those slangs or abusive language, the abusive content is stopped to reach to general public. You must have heard the speech that is cut in between on the basis of its containing abusive content and in place of the actual word, we listen a tone. The tone indicates that the word was not worth listening to. Whenever, we listen to the tone, we at once identify that some bad talk is stopped. This censor of abusive words is a type of moral wellbeing of the masses and by this people are stopped to make use of abusive words in their daily lives. In wrestling programs, the sound of tone is extensively used when wrestlers talk to one another before the audience. They are not only challenging one another but also abuse each other and use colloquial expressions that are injurious for the listeners. The wrestling of WWE is well liked because of many heroes of the wrestling like John Cena and Shawn Michael. In this wrestling program, every other day, the wrestlers’ words are censored on the basis