Kingston Financial Position Free Essay Example, 2500 words

Earlier the monopolies were owned by a few companies, such as Skype. However, now there are several companies which offer VOIP and integrated communication services all competing for market share. This means that the bargaining power of suppliers depends to a great extent on how they market their services. The proliferation of integrated communication services means, in effect that competition is fierce. The fact that Kingston Communications acknowledged that the world of communications was changing allowed them to become one of the key players. Their reposition is a vital factor. The limitations of the model of this model to some extent are that you should not estimate or underemphasize the importance/strengths of the organization. This is known as the 'Inside-Out' strategy. It was designed for analyzing individual business strategies and does not allow for the variety of interdependencies which exist in large organizations such as Kingston Communications. It requires rapid, system atic and radical change. This, in turn, requires more approaches to strategies formulation. It might be possible to create completely new markets rather than competing in the existing ones currently in play. We will write a custom essay sample on Kingston Financial Position or any topic specifically for you Only $17.96 $11.86/pageorder now For Kingston, this could take them away from their core market. This may have been an improved approach to use for Kingston, as their aims are based on profitability/attractiveness in the industry in which it operates, and the position it holds within that industry. In this case, Kingston was well position as they were an established communications provider. The cost advantage and differentiation. Applying strengths in a broader scope, there are 3 generic strategies, of cost leadership, differentiation, and focus. They are called generic because they are not firm or industry dependent. Kingston needs to be a low-cost producer for a given level of quality, as this would increase Kingston's competitiveness. They would need to provide services at average industry levels to earn profit levels higher than their rivals.

The Effects Of Violent Media On Children - 975 Words

In discussions of violet media on children, one controversial issue has been that violent media effects children in a negative way. On the one hand violet media causes children to build up aggression and are at risk to be more criminally active as adults. My own view, is some people blame violent media for children’s aggression but media provides knowledge of what the content contains, to caution viewers from violent action. Violet media can also be beneficial to children, it causes them to express built up emotion and it is a person’s personality that causes children to reenact violent actions not the media. Some parents who have aggressive children, look at violent media as the problem. The parents are more to blame because they are allowing children to view media that is not made for their age. Jack Valenti, President and Chief Executive of Motion Picture Association of America stated, â€Å"These ratings give advance cautionary warning to parents so they can deci de what movies they want their children to see or not to see† (Valenti 1). Valenti’s point is that the companies that produce violent content, provide rating to let parents know whether it is suitable for children. Parents control what children see, so they need to make the decision of whether violent media helps or effect their children. Valenti stated, â€Å"We (meaning parents) should listen to the children , the youngsters in grammar school†¦ They are best equipped to tell us if the media is the complete villain, ifShow MoreRelatedThe Effects Of Violent Media On Children952 Words   |  4 PagesWhen it comes to the topic of violent media being beneficial for kids, most of us will readily agree that there is an ongoing debate on whether or not children should be exposed to violence. Where this agreement usually ends, however, is on the question of whether violent media can help children express their rage and other feelings that they are taught to deny. Wherea s some are convinced that exposure to juvenile violence in the media is harmful to children, others maintain that it can help themRead MoreThe Effects Of Violent Media On Children971 Words   |  4 PagesIn discussions of violent media on children, one controversial issue has been that violent media effects children in a negative way. On the one hand violent media causes children to build up aggression, and are at risk to be more criminally active as adults. My own view, is some people blame violent media for children’s aggression, but media provides knowledge of what the content contains, to caution viewers from violent action. Violet media can also be beneficial to children, it causes them to expressRead MoreThe Effects Of Violent Media On Children901 Words   |  4 PagesIn discussions of violent media, one controversial issue is whether violet media, like videogames, or comic books have a negative or positive effect on kids. On the one hand, some people argue that they enjoy expressing built up anger and emotions through reading comic books. On the other hand, violent media can effect young children and have them think it’s okay to be violent in real life. My own view is violent media does cause kids to have a mindset that killing or violent actions are okay toRead MoreThe Effects Of Violent Media On Children1813 Words   |  8 PagesEffects of Violent Media on Children With the growth in popularity in films, media has been a major influence in people’s lives. In recent years we see movies and tv shows impacting the way we talk, move, and even think. In recent events, theories on violent behavior have emerged with the belief that media is causing it. The issue becomes even more serious whenâ€Å"...watching violence in the media becomes enjoyable and does not result in the anxious arousal that would be expected from seeing such imageryRead MoreThe Effects Of Violent Media On Children2635 Words   |  11 Pages4: The Effects of Violent Media Introduction As the internet becomes an essential part of daily life for most of the population, the youth have quickly adopted its usage. The increased availability of television, film, music, and video games has made these forms of entertainment popular choices for young consumers. Along with the increase in media options, media’s depiction of violence has increased as well. Concern over the increased violence in the media has prompted research on its effect of childRead MoreThe Effects Of Violent Media On Children And Youth990 Words   |  4 PagesEssentially since media is more violent than ever, and children and youth are getting more attracted to violent media. Studies on violent media shows a clear evidence that violence on media rises the possibility of aggressive behaviors in both short-term and long-term situations (Rowell Huesmann, Moise, Podolski, Eron, 2003). Most researchers agree that aggressive behaviors are more disposed to the harmful impact of violence on media. The ne gative effect is much larger for younger children because theyRead MoreThe Effects of Violent Media on Children, Adolescence, and Adults2656 Words   |  11 PagesThe Effects of Violent Media on Children, Adolescence, and Adults Cheri Burns COM/220 August 17, 2011 Mary McWilliams The Effects of Violent Media on Children, Adolescence, and Adults Violence in every form of media is a part of daily life. Children of all ages all over the world are being affected by violence in one form or another. This paper is focusing on television and gaming that children are engaged in. There have been many studies looking at this problem and ways to prevent childrenRead MoreViolent Media Does Not Have an Effect on Children Essay1974 Words   |  8 Pages Violent media is a prominent part of Americas culture. America is the home to dozens of multimillion dollar industries that specialize in making violent media. This media usually has a rating label on it, categorizing it as being made for young children, teens, or adults. The purpose of this is to protect children from the disturbing and/or violent scenes depicted in the media. Yet, millions of children under the age of 17 still have free access to violent media. However, even though childrenRead MoreViolent Media Is Good For Kids1324 Words   |  6 PagesWhen it comes to the topi c of violent media, some of us would readily agree it’s a controversial subject as to whether kids should or shouldn’t be exposed to it. This is because many children who view violent media react negatively rather than not being affected at all. Where this agreement usually ends, however, is on the question of what effects does it have on children. Whereas some are convinced that it is a healthy alternative for kids to express themselves, others maintain that it causes kidsRead MoreThe Effects Of Violent Media On Aggressive Behavior1590 Words   |  7 Pagescorrlation between violent media and aggressive behaviors in individuals. This paper represents an effort to provide a source for individuals who are interested to gain information on the effect of violent media on aggressive behaviors. Most of the peer-reviewed and scholary articles used in this paper provided conclusions that violent media have multiply harmful affects on individuals especially children. Krahà © and Mà ¶ller (2011) discussed the relationship between usage of violent media and aggressive

Philippine Republic Act No. 8436 Free Essays

string(518) " herein referred to as the Commission, is hereby authorized to use an automated election system, herein referred to as the System, for the process of voting, counting of votes and canvassing/consolidation of results of the national and local elections: Provided, however, That for the May 11, 1998 elections, the System shall be applicable in all areas within the country only for the positions of president, vice-president, senators and parties, organizations or coalitions participating under the party-list system\." REPUBLIC ACT NO. 8436 AN ACT AUTHORIZING THE COMMISSION ON ELECTIONS TO USE AN AUTOMATED ELECTION SYSTEM IN THE MAY 11, 1998 NATIONAL OR LOCAL ELECTIONS AND IN SUBSEQUENT NATIONAL AND LOCAL ELECTORAL EXERCISES, PROVIDING FUNDS THEREFOR AND FOR OTHER PURPOSES. Section 1. We will write a custom essay sample on Philippine Republic Act No. 8436 or any similar topic only for you Order Now Declaration of policy. — It is the policy of the State to ensure free, orderly, honest, peaceful and credible elections, and assure the secrecy and sanctity of the ballot in order that the results of elections, plebiscites, referenda, and other electoral exercises shall be fast, accurate and reflective of the genuine will of the people. Sec. 2. Definition of terms. — As used in this Act, the following terms shall mean: 1. Automated election system — a system using appropriate technology for voting and electronic devices to count votes and canvass/consolidate results; 2. Counting machine — a machine that uses an optical scanning/mark—sense reading device or any similar advanced technology to count ballots; 3. Data storage device — a device used to electronically store counting and canvassing results, such as a memory pack or diskette; 4. Computer set — a set of equipment containing regular components, i. e. , monitor, central processing unit or CPU, keyboard and printer; 5. National ballot — refers to the ballot to be used in the automated election system for the purpose of the May 11, 1998 elections. This shall contain the names of the candidates for president, vice-president, senators and parties, organizations or coalitions participating under the party-list system. This ballot shall be counted by the counting machine; 6. Local Ballot — refers to the ballot on which the voter will manually write the names of the candidates of his/her choice for member of the House of Representatives, governor, vice-governor, members of the provincial board, mayor, vice-mayor, and members of the city/municipal council. For the purpose of the May 11, 1998 elections, this ballot will be counted manually; 7. Board of Election Inspectors — there shall be a Board of Election Inspectors in every precinct composed of three (3) regular members who shall conduct the voting, counting and recording of votes in the polling place. For the purpose of the May 11, 1998 elections, there shall be special members composed of a fourth member in each precinct and a COMELEC representative who is authorized to operate the counting machine. Both shall conduct the counting and recording of votes of the national ballots in the designated counting centers; 8. Election returns — a machine-generated document showing the date of the election, the province, municipality and the precinct in which it is held and the votes in figures for each candidate in a precinct directly produced by the counting machine; 9. Statement of votes — a machine-generated document containing the votes obtained by candidates in each precinct in a city/municipality; 10. City/municipal/district/provincial certificate of canvass of votes — a machine-generated document containing the total votes in figures obtained by each candidate in a city/municipality/district/ province as the case may be; and 11. Counting center — a public place designated by the Commission where counting of votes and canvassing/consolidation of results shall be conducted. Sec. 3. Qualifications, rights and limitations of the special members of the Board of Election Inspectors. No person shall be appointed as a special member of the board of election inspectors unless he/she is of good moral character and irreproachable reputation, a registered voter, has never been convicted of any election offense or of any crime punishable by more than six (6) months imprisonment or if he/she has pending against him/her an information fo r any election offense or if he/she is related within the fourth civil degree of consanguinity or affinity to any member of the board of election inspectors or any special member of the same board of Election Inspector or to any candidate for a national position or to a nominee as a party list representative or his/her spouse. The special members of the board shall enjoy the same rights and be bound by the same limitations and liabilities of a regular member of the board of election inspectors but shall not vote during the proceedings of the board of election inspectors except on matters pertaining to the national ballot. Sec. 4. Duties and functions of the special members of the Board of Election Inspectors. — 1. During the conduct of the voting in the polling place, the fourth member shall: a) accomplish the minutes of voting for the automated election system in the precinct; and (b) ensure that the national ballots are placed inside the appropriate ballot box; 2. On the cl ose of the polls, the fourth member shall bring the ballot box containing the national ballots to the designated counting center; 3. Before the counting of votes, the fourth member shall verify if the number of national ballots tallies with the data in the minutes of the voting; 4. During the counting of votes, the fourth member and the COMELEC authorized representative shall jointly accomplish the minutes of counting for the automated election system in the precinct; 5. After the counting of votes, the fourth member and the COMELEC authorized representative shall jointly: (a) certify the results of the counting of national ballots from the precinct; and (b) bring the ballot box containing the counted national ballots together with the minutes of voting and counting, and other election documents and paraphernalia to the city or municipal treasurer for safekeeping. Sec. 5. Board of Canvassers. — For purposes of the May 11, 1998 elections, each province, city or municipality shall have two (2) board of canvassers, one for the manual election system under the existing law, and the other, for the automated system. For the automated election system, the chairman of the board shall be appointed by the Commission from among its personnel/deputies and the members from the officials enumerated in Sec. 21 of Republic Act No. 6646. Sec. 6. Authority to use an automated election system. To carry out the above-stated policy, the Commission on Elections, he rein referred to as the Commission, is hereby authorized to use an automated election system, herein referred to as the System, for the process of voting, counting of votes and canvassing/consolidation of results of the national and local elections: Provided, however, That for the May 11, 1998 elections, the System shall be applicable in all areas within the country only for the positions of president, vice-president, senators and parties, organizations or coalitions participating under the party-list system. You read "Philippine Republic Act No. 8436" in category "Essay examples" To achieve the purpose of this Act, the Commission is authorized to procure by purchase, lease or otherwise any supplies, equipment, materials and services needed for the holding of the elections by an expedited process of public bidding of vendors, suppliers or lessors: Provided, That the accredited political parties are duly notified of and allowed to observe but not to participate in the bidding. If, inspite of its diligent efforts to implement this mandate in the exercise of this authority, it becomes evident by February 9, 1998 that the Commission cannot fully implement the automated election system for national positions in the May 11, 1998 elections, the elections for both national and local positions shall be done manually except in the Autonomous Region in Muslim Mindanao (ARMM) where the automated election system shall be used for all positions. Sec. 7. Features of the system. — The System shall utilize appropriate technology for voting, and electronic devices for counting of votes and canvassing of results. For this purpose, the Commission shall acquire automated counting machines, computer equipment, devices and materials and adopt new forms and printing materials. The System shall contain the following features: (a) use of appropriate ballots, (b) stand-alone machine which can count votes and an automated system which can consolidate the results immediately, (c) with provisions for audit trails, (d) minimum human intervention, and (e) adequate safeguard/security measures. In addition, the System shall as far as practicable have the following features: 1. It must be user-friendly and need not require computer-literate operators; 2. The machine security must be built-in and multi-layer existent on hardware and software with minimum human intervention using latest technology like encrypted coding system; 3. The security key control must be embedded inside the machine sealed against human intervention; 4. The Optical Mark Reader (OMR) must have a built-in printer for numbering the counted ballots and also for printing the individual precinct number on the counted ballots; 5. The ballot paper for the OMR counting machine must be of the quality that passed the international standard like ISO-1831, JIS-X- 9004 or its equivalent for optical character recognition; 6. The ballot feeder must be automatic; 7. The machine must be able to count from 100 to 150 ballots per minute; 8. The counting machine must be able to detect fake or counterfeit ballots and must have a fake ballot rejector; 9. The counting machine must be able to detect and reject previously counted ballots to prevent duplication; 10. The counting machine must have the capability to recognize the ballot’s individual precinct and city or municipality before counting or consolidating the votes; 11. The System must have a printer that has the capacity to print in one stroke or operation seven (7) copies (original plus six (6) copies) of the consolidated reports on carbonless paper; 12. The printer must have at least 128 kilobytes of Random Access Memory (RAM) to facilitate the expeditious processing of the printing of the consolidated reports; 13. The machine must have a built-in floppy disk drive in order to save the processed data on a diskette; 14. The machine must also have a built-in hard disk to store the counted and consolidated data for future printout and verification; 15. The machine must be temperature-resistant and rust-proof; 16. The optical lens of the OMR must have a self-cleaning device; 17. The machine must not be capable of being connected to external computer peripherals for the process of vote consolidation; 18. The machine must have an Uninterrupted Power Supply (UPS); 19. The machine must be accompanied with operating manuals that will guide the personnel of the Commission the proper use and maintenance of the machine; 20. It must be so designed and built that add-ons may immediately be incorporated into the System at minimum expense; 21. It must provide the shortest time needed to complete the counting of votes and canvassing of the results of the election; 22. The machine must be able to generate consolidated reports like the election return, statement of votes and certificate of canvass at different levels; and 23. The accuracy of the count must be guaranteed, the margin of error must be disclosed and backed by warranty under such terms and conditions as may be determined by the Commission. In the procurement of this system, the Commission shall adopt an equitable system of deductions or demerits for deviations or deficiencies in meeting all the above stated features and standards. For this purpose, the Commission shall create an Advisory Council to be composed of technical experts from the Department of Science and Technology (DOST), the Information Technology Foundation of the Philippines (ITFP), the University of the Philippines (UP), and two (2) representatives from the private sector recommended by the Philippine Computer Society (PCS). The Council may avail itself of the expertise and services of resource persons of known competence and probity. The Commission in collaboration with the DOST shall establish an independent Technical Ad Hoc Evaluation Committee, herein known as the Committee, composed of a representative each from the Senate, House of Representatives, DOST and COMELEC. The Committee shall certify that the System is operating properly and accurately and that the machines have a demonstrable capacity to distinguish between genuine and spurious ballots. The Committee shall ensure that the testing procedure shall be unbiased and effective in checking the worthiness of the System. Toward this end, the Committee shall design and implement a reliability test procedure or a system stress test. Sec. 8. Procurement of equipment and materials. — The Commission shall procure the automated counting machines, computer equipment, devices and materials needed for ballot printing and devices for voting, counting and canvassing from local or foreign sources free from taxes and import duties, subject to accounting and auditing rules and regulations. Sec. 9. Systems breakdown in the counting center. In the event of a systems breakdown of all assigned machines in the counting center, the Commission shall use any available machine or any component thereof from an other city/municipality upon the approval of the Commission En Banc or any of its divisions. The transfer of such machines or any component thereof shall be undertaken in the presence of representatives of political parties and citizens’ arm of the Commission who shall be notified by the election officer of such transfer. There is a systems breakdown in the counting center when the machine fails to read the ballots or fails to store/save results or fails to print the results after it has read the ballots; or when the computer fails to consolidate election results/reports or fails to print election results/reports after consolidation. Sec. 10. Examination and testing of counting machines. The Commission shall, on the date and time it shall set and with proper notices, allow the political parties and candidates or their representatives, citizens’ arm or their representatives to examine and test the machines to ascertain that the system is operating properly and accuratel y. Test ballots and test forms shall be provided by the Commission. After the examination and testing, the machines shall be locked and sealed by the election officer or any authorized representative of the Commission in the presence of the political parties and candidates or their representatives, and accredited citizens’ arms. The machines shall be kept locked and sealed and shall be opened again on election day before the counting of votes begins. Immediately after the examination and testing of the machines, the parties and candidates or their representatives, citizens’ arms or their representatives, may submit a written report to the election officer who shall immediately transmit it to the Commission for appropriate action. Sec. 11. Official ballot. — The Commission shall prescribe the size and form of the official ballot which shall contain the titles of the positions to be filled and/or the propositions to be voted upon in an initiative, referendum or plebiscite. Under each position, the names of candidates shall be arranged alphabetically by surname and uniformly printed using the same type size. A fixed space where the chairman of the Board of Election inspectors shall affix his/her signature to authenticate the official ballot shall be provided. Both sides of the ballots may be used when necessary. For this purpose, the deadline for the filing of certificate of candidacy/petition for registration/manifestation to participate in the election shall not be later than one hundred twenty (120) days before the elections: Provided, That, any elective official, whether national or local, running for any office other than the one which he/she is holding in a permanent capacity, except for president and vice-president, shall be deemed resigned only upon the start of the campaign period corresponding to the position for which he/she is running: Provided, further, That, unlawful acts or omissions applicable to a candidate shall take effect upon the start of the aforesaid campaign period: Provided, finally, That, for purposes of the May 11, 1998 elections, the deadline for filing of the certificate of candidacy for the positions of President, Vice President, Senators and candidates under the Party-List System as well as petitions for registration and/or manifestation to participate in the P arty-List System shall be on February 9, 1998 while the deadline for the filing of certificate of candidacy for other positions shall be on March 27, 1998. The official ballots shall be printed by the National Printing Office and/or the Bangko Sentral ng Pilipinas at the price comparable with that of private printers under proper security measures which the Commission shall adopt. The Commission may contract the services of private printers upon certification by the National Printing Office/ Bangko Sentral ng Pilipinas that it cannot meet the printing requirements. Accredited political parties and deputized citizens’ arms of the Commission may assign watchers in the printing, storage and distribution of official ballots. To prevent the use of fake ballots, the Commission through the Committee shall ensure that the serial number on the ballot stub shall be printed in magnetic ink that shall be easily detectable by inexpensive hardware and shall be impossible to reproduce on a photocopying machine, and that identification marks, magnetic strips, bar codes and other technical and security markings, are provided on the ballot. The official ballots shall be printed and distributed to each city/municipality at the rate of one (1) ballot for every registered voter with a provision of additional four (4) ballots per precinct. Sec. 12. Substitution of candidates. — In case of valid substitutions after the official ballots have been printed, the votes cast for the substituted candidates shall be considered votes for the substitutes. Sec. 13. Ballot box. There shall be in each precinct on election day a ballot box with such safety features that the Commission may prescribe and of such size as to accommod ate the official ballots without folding them. For the purpose of the May 11, 1998 elections, there shall be two (2) ballot boxes for each precinct, one (1) for the national ballots and one (I) for the local ballots. Sec. 14. Procedure in voting. — The voter shall be given a ballot by the chairman of the Board of Election Inspectors. The voter shall then proceed to a voting booth to accomplish his/her ballot. If a voter spoils his/her ballot, he/she may be issued another ballot subject to Sec. 11 of this Act. No voter may be allowed to change his/her ballot more than once. After the voter has voted, he/she shall affix his/her thumbmark on the corresponding space in the voting record. The chairman shall apply indelible ink on the voter’s right forefinger and affix his/her signature in the space provided for such purpose in the ballot. The voter shall then personally drop his/her ballot on the ballot box. For the purpose of the May 11, 1998 elections, each voter shall be given one (1) national and one (1) local ballot by the Chairperson. The voter shall, after casting his/her vote, personally drop the ballots in their respective ballot boxes. Sec. 15. Closing of polls. After the close of voting, the board shall enter in the minutes the number of registered voters who actually voted, the number and serial number of unused and spoiled ballots, the serial number of the self-locking metal seal to be used in sealing the ballot box. The board shall then place the minutes inside the ballot box and thereafter close, lock and seal the same with padlocks, self-locking metal seals or any other safety devices that the Commission may authorize. The chairman of the Board of Election Inspectors shall publicly announce that the votes shall be counted at a designated counting center where the board shall transport the ballot box containing the ballots and other election documents and paraphernalia. For the purpose of the May 11, 1998 elections, the chairman of the Board of Election Inspectors shall publicly announce that the votes for president, vice-president, senators and parties, organizations or coalitions participating in the party-list system shall be counted at a designated counting center. During the transport of the ballot box containing the national ballots and other documents, the fourth member of the board shall be escorted by representatives from the Armed Forces of the Philippines or from the Philippine National Police, citizens’ arm, and if available, representatives of political parties and candidates. Sec. 16. Designation of Counting Centers. The Commission shall designate counting center(s) which shall be a public place within the city/municipality or in such other places as may be designated by the Commission when peace and order conditions so require, where the official ballots cast in various precincts of the city/municipality shall be counted. The e lection officer shall post prominently in his/her office, in the bulletin boards at the city/municipal hall and in three (3) other conspicuous places in the city/municipality, the notice on the designated counting center(s) for at least fifteen (15) days prior to election day. For the purpose of the May 11, 1998 elections, the Commission shall designate a central counting center(s) which shall be a public place within the city or municipality, as in the case of the National Capital Region and in highly urbanized areas. The Commission may designate other counting center(s) where the national ballots cast from various precincts of different municipalities shall be counted using the automated system. The Commission shall post prominently a notice thereof, for at least fifteen (15) days prior to election day, in the office of the election officer, on the bulletin boards at the municipal hall and in three (3) other conspicuous places in the municipality. Sec. 17. Counting procedure. — (a) The counting of votes shall be public and conducted in the designated counting center(s). (b) The ballots shall be counted by the machine by precinct in the order of their arrival at the counting center. The election officer or his/her representative shall log the sequence of arrival of the ballot boxes and indicate their condition. Thereafter, the board shall, in the presence of the watchers and representatives of accredited citizens’ arm, political parties/candidates, open the ballot box, retrieve the ballots and minutes of voting. It shall verify whether the number of ballots tallies with the data in the minutes. If there are excess ballots, the poll clerk, without looking at the ballots, shall publicly draw out at random ballots equal to the excess and without looking at the contents thereof, place them in an envelope which shall be marked â€Å"excess ballots†. The envelope shall be sealed and signed by the members of the board and placed in the compartment for spoiled ballots. (c) The election officer or any authorized official or any member of the board shall feed the valid ballots into the machine without interruption until all the ballots for the precincts are counted. (d) The board shall remain at the counting center until all the official ballots for the precinct are counted and all reports are properly accomplished. For the purpose of the May 11, 1998 elections, the ballots shall be counted by precinct by the special members of the board in the manner provided in paragraph (b) hereof. Sec. 18. Election returns. After the ballots of the precincts have been counted, the election officer or any official authorized by the Commission shall, in the presence of watchers and representatives of the accredited citizens’ arm, political parties/ candidates, if any, store the results in a data storage device and print copies of the electio n returns of each precinct. The printed election returns shall be signed and thumbmarked by the fourth member and COMELEC authorized representative and attested to by the election officer or authorized representative. The Chairman of the Board shall then publicly read and announce the total number of votes obtained by each candidate based on the election returns. Thereafter, the copies of the election returns shall be sealed and placed in the proper envelopes for distribution as follows: A. In the election of president, vice-president, senators and party-list system: (1) The first copy shall be delivered to the city or municipal board of canvassers; (2) The second copy, to the Congress, directed to the President of the Senate; (3) The third copy, to the Commission; (4) The fourth copy, to the citizens’ arm authorized by the Commission to conduct an unofficial count. In the conduct of the unofficial quick count by any accredited citizens’ arm, the Commission shall promulgate rules and regulations to ensure, among others, that said citizens’ arm releases in the rder of their arrival one hundred percent (100%) results of a precinct indicating the precinct, municipality or city, province and region: Provided, however, that, the count shall continue until all precincts shall have been reported. (5) The fifth copy, to the domin ant majority party as determined by the Commission in accordance with law; (6) The sixth copy, to the dominant minority party as determined by the Commission in accordance with law; and (7) The seventh copy shall be deposited inside the compartment of the ballot box for valid ballots. The citizens’ arm shall provide copies of the election returns at the expense of the requesting party. For the purpose of the May 11, 1998 elections, after the national ballots have been counted, the COMELEC authorized representative shall implement the provisions of paragraph A hereof. B. In the election of local officials and members of the House of Representatives: (1) The first copy shall be delivered to the city or municipal board of canvassers; (2) The second copy, to the Commission; (3) The third copy, to the provincial board of canvassers; (4) The fourth copy, to the citizens’ arm authorized by the Commission to conduct an unofficial count. In the conduct of the unofficial quick count by any accredited citizens’ arm, the Commission shall promulgate rules and regulations to ensure, among others, that said citizens’ arm releases in the order of their arrival one hundred percent (100%) results of a precinct indicating the precinct, municipality or city, province and region: Provided, however, That, the count shall continue until all precincts shall have been reported. 5) The fifth copy, to the dominant majority party as determined by the Commission in accordance with law; (6) The sixth copy, to the dominant minority party as determined by the Commission in accordance with law; and (7) The seventh copy shall be deposited inside the compartment of the ballot box for valid ballots. The citizens’ arm shall provide copies of election returns at the expense of the requesting party. After the votes from all precincts have been counted, a consolidated report of votes for each candidate shall be printed. After the printing of the election returns, the ballots shall be returned to the ballot box, which shall be locked, sealed and delivered to the city/municipal treasurer for safekeeping. The treasurer shall immediately provide the Commission and the election officer with a record of the serial numbers of the ballot boxes and the corresponding metal seals. Sec. 19. Custody and accountability of ballots. — The election officer and the treasurer of the city/municipality as deputy of the Commission shall have joint custody and accountability of the official ballots, accountable forms and other election documents as well as ballot boxes containing the official ballots cast. The ballot boxes shall not be opened for three (3) months unless the Commission orders otherwise. Sec. 20. Substitution of Chairman and Members of the Board of Canvassers. — In case of non-availability, absence, disqualification due to relationship, or incapacity for any cause of the chairman, the Commission shall appoint as substitute, a ranking lawyer of the Commission. With respect to the other members of the board, the Commission shall appoint as substitute the following in the order named: the provincial auditor, the register of deeds, the clerk of court nominated by the executive judge of the regional trial court, or any other available appointive provincial official in the case of the provincial board of canvassers; the officials in the city corresponding to those enumerated in the case of the city board of canvassers; and the municipal administrator, the municipal assessor, the clerk of court nominated by the judge of the municipal trial court, in the case of the municipal board of canvassers. Sec. 21. Canvassing by Provincial, City, District and Municipal Boards of Canvassers. — The city or municipal board of canvassers shall canvass the votes for the president, vice-president, senators, and parties, organizations or coalitions participating under the party-list system by consolidating the results contained in the data storage devices used in the printing of the election returns. Upon completion of the canvass, it shall print the certificate of canvass of votes for president, vice-president, senators and members of the House of Representatives and elective provincial officials and thereafter, proclaim the elected city or municipal officials, as the case may be. The city board of canvassers of cities comprising one (1) or more legislative districts shall canvass the votes for president, vice-president, senators, members of the House of Representatives and elective city officials by consolidating the results contained in the data storage devices used in the printing of the election returns. Upon completion of the canvass, the board shall print the canvass of votes for president, vice-president, and senators and thereafter, proclaim the elected members of the House of Representatives and city officials. In the Metro Manila area, each municipality comprising a legislative district shall have a district board of canvassers which shall canvass the votes for president, vice-president, senators, members of the House of Representatives and elective municipal officials by consolidating the results contained in the data storage devices used in the printing of the election returns. Upon completion of the canvass, it shall print the certificate of canvass of votes for president, vice-president, and senators and thereafter, proclaim the elected members of the House of Representatives and municipal officials. Each component municipality in a legislative district in the Metro Manila area shall have a municipal board of canvassers which shall canvass the votes for president, vice-president, senators, members of the House of Representatives and elective municipal officials by consolidating the results contained in the data storage devices used in the printing of the election returns. Upon completion of the canvass, it shall prepare the certificate of canvass of votes for president, vice-president, senators, members of the House of Representatives and thereafter, proclaim the elected municipal officials. The district board of canvassers of each legislative district comprising two (2) municipalities in the Metro Manila area shall canvass the votes for president, vice-president, senators and members of the House of Representatives by consolidating the results contained in the data storage devices submitted by the municipal board of canvassers of the component municipalities. Upon completion of the canvass, it shall print a certificate of canvass of votes for president, vice-president and senators and thereafter, proclaim the elected members of the House of Representatives in the legislative district. The district/provincial board of canvassers shall canvass the votes for president, vice-president, senators, members of the House of Representatives and elective provincial officials by consolidating the results contained in the data storage devices submitted by the board of canvassers of the municipalities and component cities. Upon completion of the canvass, it shall print the certificate of canvass of votes for president, vice-president and senators and thereafter, proclaim the elected members of the House of Representatives and the provincial officials. The municipal, city, district and provincial certificates of canvass of votes shall each be supported by a statement of votes. The Commission shall adopt adequate and effective measures to preserve the integrity of the data storage devices at the various levels of the boards of canvassers. Sec. 22. Number of copies of Certificates of Canvass of Votes and their distribution. (a) The certificate of canvass of votes for president, vi ce-president, senators, members of the House of Representatives, parties, organizations or coalitions participating under the party-list system and elective provincial officials shall be printed by the city or municipal board of canvassers and distributed as follows: (1) The first copy shall be delivered to the provincial board of canvassers for use in the canvass of election results for president, vice-president, senators, members of the House of Representatives, parties, organizations or coalitions participating under the party-list system and elective provincial officials; (2) The second copy shall be sent to the Commission; (3) The third copy shall be kept by the chairman of the board; and (4) The fourth copy shall be given to the citizens’ arm designated by the Commission to conduct an unofficial count. It shall be the duty of the citizens’ arm to furnish independent candidates copies of the certificate of canvass at the expense of the requesting party. The board of canvassers shall furnish all registered parties copies of the certificate of canvass at the expense of the requesting party. b) The certificate of canvass of votes for president, vice-president and senators, parties, organizations or coalitions participating under the party-list system shall be printed by the city boards of canvassers of cities comprising one or more legislative districts, by provincial boards of canvassers and by district boards of canvassers in the Metro Manila area, and other highly urbanized areas and distributed as follows: (1) The first copy shall be sent to Congress, directed to the President of the Senate for use in the canvas of election results for president and vice-president; (2) The second copy shall be sent to the Commission for use in the canvass of the election results for senators; (3) The third copy shall be kept by the chairman of the board; and (4) The fourth copy shall be given to the citizens’ arm designated by the Commission to condu ct an unofficial count. It shall be the duty of the citizens’ arm to furnish independent candidates copies of the certificate of canvass at the expense of the requesting party. The board of canvassers shall furnish all registered parties copies of the certificate of canvass at the expense of the requesting party. c) The certificates of canvass printed by the provincial, district, city or municipal boards of canvassers shall be signed and thumbmarked by the chairman and members of the board and the principal watchers, if available. Thereafter, it shall be sealed and placed inside an envelope which shall likewise be properly sealed. In all instances, where the Board of Canvassers has the duty to furnish registered political parties with copies of the certificate of canvass, the pertinent election returns shall be attached thereto, where appropriate. Sec. 23. National Board of Canvassers for Senators. — The chairman and members of the Commission on Elections sitting en ba nc, shall compose the national board of canvassers for senators. It shall canvass the results for senators by consolidating the results contained in the data storage devices submitted by the district, provincial and city boards of canvassers of those cities which comprise one or more legislative districts. Thereafter, the national board shall proclaim the winning candidates for senators. Sec. 24. Congress as the National Board of Canvassers for President and Vice-President. — The Senate and the House of Representatives in joint public session shall compose the national board of canvassers for president and vice-president. The returns of every election for president and vice-president duly certified by the board of canvassers of each province or city, shall be transmitted to the Congress, directed to the president of the Senate. Upon receipt of the certificates of canvass, the president of the Senate shall, not later than thirty (30) days after the day of the election, open all the certificates in the presence of the Senate and the House of Representatives in joint public session and the Congress upon determination of the authenticity and the due execution thereof in the manner provided by law, canvass all the results for president and vice-president by consolidating the results contained in the data storage devices submitted by the district, provincial and city boards of canvassers and thereafter, proclaim the winning candidates for president and vice-president. Sec. 25. Voters’ education. — The Commission together with and in support of accredited citizens’ arms shall carry out a continuing and systematic campaign through newspapers of general circulation, radio and ther media forms, as well as through seminars, symposia, fora and other non-traditional means to educate the public and f ully inform the electorate about the automated election system and inculcate values on honest, peaceful and orderly elections. Sec. 26. Supervision and control. — The System shall be under the exclusive supervision and control of the Commission. For this purpose, there is hereby created an information technology department in the Commission to carry out the full administration and implementation of the System. The Commission shall take immediate steps as may be necessary for the acquisition, installation, administration, storage, and maintenance of equipment and devices, and to promulgate the necessary rules and regulations for the effective implementation of this Act. Sec. 27. Oversight Committee. An Oversight Committee is hereby created composed of three (3) representatives each from the Senate and the House of Representatives and three (3) from the Commission on Elections to monitor and evaluate the implementation of this Act. A report to the Senate and the House of Repres entatives shall be submitted within ninety (90) days from the date of election. The oversight committee may hire competent consultants for project monitoring and information technology concerns related to the implementation and improvement of the modern election system. The oversight committee shall be provided with the necessary funds to carry out its duties. Sec. 28. Designation of other dates for certain pre-election acts. — If it shall no longer be reasonably possible to observe the periods and dates prescribed by law for certain pre-election acts, the Commission shall fix other periods and dates in order to ensure accomplishment of the activities so voters shall not be deprived of their suffrage. Sec. 29. Election offenses. — In addition to those enumerated in Sec. s 261 and 262 of Batas Pambansa Blg. 881, As Amended, the following acts shall be penalized as election offenses, whether or not said acts affect the electoral process or results: (a) Utilizing without authorization, tampering with, destroying or stealing: 1) Official ballots, election returns, and certificates of canvass of votes used in the System; and (2) Electronic devices or their components, peripherals or supplies used in the System such as counting machine, memory pack/diskette, memory pack receiver and computer set; (b) Interfering with, impeding, absconding f or purpose of gain, preventing the installation or use of computer counting devices and the processing, storage, generation and transmission of election results, data or information; and (c) Gaining or causing access to using, altering, destroying or disclosing any computer data, program, system software, network, or any computer-related devices, facilities, hardware or equipment, whether classified or declassified. Sec. 30. Applicability. — The provisions of Batas Pambansa Blg. 81, As Amended, otherwise known as the â€Å"Omnibus Election Code of the Philippines†, and other election laws not inconsistent with this Act shall apply. Sec. 31. Rules and Regulations. — The Commission shall promulgate rules and regulations for the implementation and enforcement of this Act including such measures that will address possible difficulties and confusions brought about by the two-ballot system. The Commission may consult its accredited citizens’ arm for this purpos e. Sec. 32. Appropriations. — The amount necessary to carry out the provisions of this Act shall be charged against the current year’s appropriations of the Commission. Thereafter, such sums as may be necessary for the continuous implementation of this Act shall be included in the annual General Appropriations Act. In case of deficiency in the funding requirements herein provided, such amount as may be necessary shall be augmented from the current contingent fund in the General Appropriations Act. Sec. 33. Separability clause. — If, for any reason, any Sec. or provision of this Act or any part thereof, or the application of such Sec. , provision or portion is declared invalid or unconstitutional, the remainder thereof shall not be affected by such declaration. Sec. 34. Repealing clause. — All laws, presidential decrees, executive orders, rules and regulations or parts thereof inconsistent with the provisions of this Act are hereby repealed or modified accordingly. Sec. 35. Effectivity. — This Act shall take effect fifteen (15) days after its publication in a newspaper of general circulation. Approved: December 22, 1997 How to cite Philippine Republic Act No. 8436, Essay examples

Strategic Management ALDI Situational Analysis

Question: Discuss about theStrategic Managementfor ALDIs Situational Analysis. Answer: Introduction Albrecht Discounts, also referred to as ALDI is a German retailer that was established in 1913. The company was established by Karls and Theos mother. The company did not experience success until the 30s when the two brothers took over the business. For operations purposes, the company is divided into ALDI South and North. However, the two divisions share information about important aspects of operation. In Australia, the company operates as ALDI South and is a perfect example of an efficient retailer (ALDI Australia, 2017). The company offers value for money to its customers, especially in household products sector. Some factors that enable the company to offer low cost products of relatively high quality to customers are offering a limited range of products and minimal customer service (Hill and Jones, 2013). ALDIs strategy focuses on minimizing cost. The benefits are passed down to customers to cultivate behaviour of repeated purchase. The Australian market is a competitive one, and other major player, such as Woolworth and Coles apply a similar strategy. ALDI also applies a differentiation strategy. For example, unlike its competitors who focus on supplying predominantly Australian products, the company supplies products from European countries at relatively cheap prices; therefore, the company has both a differentiation and cost leadership strategy (Scholz and Zentes, 2013). Strategy and Context One aspect of ALDI that enable the company to offer products at low cost is its focus on cutting the cost of operation. Most ALDI stores in Australia are located in the outskirts of cities where land is cheap. This offers low competitive advantage when compared to other companies such as Woolworth that have stores in prime areas. The company uses inexpensive material to build its stores, which also offer low competitive advantage because this is a onetime investment. Products in the stores are displayed on pallets in their original packaging, which reduces labour requirements (ALDI, 2017). Offering products in their original package offers high competitive advantage because each store employs few employees, which is a recurring expenditure. A typical ALDI store in the country employs four to five people, which is in contrast to other competitors who employ an average of 15 employees. Stores stock an average of 700 products, which is in contrast to other stores that stock products in the range of 30,000 products in one store. Most of the products stocked in ALDI stores are products consumed on a daily basis in households, such as fruits, milk, and vegetables. Fewer products in ALDI stores mean the company has a smaller warehouse relative to its competitors. This offers high competitive advantage because it is easy to manage a small inventory. ALDI stores have an average area of 1,200 M2, which is in contrast to the average size of its competitors stores that are around 5,000 M2. Unlike other companies, ALDI does not provide free shopping bags. It encourages its customers to come with their own bags or to buy one and use it the next time they visit the store. Another strategy the company uses to reduce operating cost is having each customer return his or her shopping cart to the original place where it is suppose to be. The company charges a 2 dollar deposit that is refunded when one returns the shopping cart. This reduces the cost associated with returning the shopping cart because less fuel is used and few man hours are dedicated to this activity. This offers high competitive advantage. Since the inception of the company, avoiding unnecessary cost has been a focus of the business (Metzger, 2014). For example, Theo, one of the companys co-founder placed emphasizes to switching the lights off during the day to cut the cost of power. While this might seem like a stingy move for such a large company, considering the saving the company makes through such a simpl e activity puts things into perspective. It is also better for the company to reduce expense on unnecessary things such as store lighting and services such as catering for customers shopping carts rather than compromise on quality. ALDI does not only offer low cost products to the Australian market, but also sets itself apart from its competitors using a differentiation strategy. The differentiation strategy focuses on cost, processes, merchandise, distribution, and market segmentation (Klaas Jagersma, 2008). ALDI is unique in the sense that it aggressively pursues cost reduction but does not compromise on quality. The company also pays it employees relatively high rates compared to the industry standards. ALDI employees receive 19.10 dollars per hour, which is higher than the industry standard of 15 dollars per hour. ALDI maintains current customers and attract new customers by offering quality products at low prices. For example, the cost of one kilogram of bananas in an ALDI store is 1.69 dollars, which is less than 1.98 and 2.75 dollars in Woolworth and Coles respectively. The low cost of quality products also discourages new entrants into the industry (Simon, 2015). Current Strategic Approach Porters five forces play an essential role in the competitiveness and profitability of the grocery industry and ALDI. They include bargaining power of customers and suppliers, threats from new entrants and substitute products, and competitive rivalry between players in the industry (Competitive Forces (Porter's Five Forces), n.d.). The five forces determine ALDIs market share and are important in making strategic decisions. Entrance of new grocery stores into the market such as Wal-Mart or local farmer can eat into ALDIs market share and affect the bottom-line. The company counters this challenge by collaborating with local farmers to provide fresh products to consumers. ALDI offers farmers competitive prices, which means they lack incentive to sell products directly to consumers. The company also keeps prices very low; therefore, it is unlikely for established companies, such as Wal-Mart to venture into the Australian market because of the low profits margin and return on investment (Gerhard and Hahn, 2005). The threat of new companies entering the Australian market is low because of the low profit margins and the competitive offers give to the farmers in the country. ALDI faces minimal threat in substitute products because of the nature of products it offers. The company offers everyday household products, such as milk and vegetables. However, a patented product that gains popularity in the Australian market could be a significant issue for the company. This is a moderate threat to the company because of the popularity of processed food products in the country. Existing companies in the country such as Woolworth and Coles brand their products and continuously developing innovative products. ALDI faces medium threat from substitute products. Customer bargaining power is an important factor in ALDIs strategy. Different stores offer products at different prices depending on location and purchasing power of consumers in the locality. Different stores may also stock different products depending on the taste and preferences of customers in the locality (Choi and Fredj, 2013). For example, before ALDI sets up a store in a new location, the company condu cts a market analysis to determine the cost and availability of the products it offers in the location. The company also collects information about the cost of different products before fixing its prices. Customer bargaining power is a low threat to ALDI because the Australian population is price sensitive and the company offers the lowest prices in the country. ALDI considers the bargaining power of suppliers in a location before setting up a store. For example, if a supplier enjoys monopoly, the supplier is unlikely to place emphasis on quality or offer competitive prices. Suppliers have an influence on the price and quality of final products. ALDI deals with common household products that are produced by multiple farms within a single locality. The company also imports a considerable share of its products from Europe. Therefore, the individual bargaining power of a single supplier is relatively low. The main competitors of ALDI in the Australian market are Coles and Woolworth. The companys can develop new strategies that result in higher quality at lower prices than ALDI. ALDI has to ensure it maintains a capacity to response to new strategy development from its rivals to maintain and grow its market share (Bakucs, Fa?kowski and Fert?, 2013). The company faces a high threat from its competitors because they is a possibility of the compani es merging or adjusting their strategy to mirror ALDIs strategy. The three generic strategies ALDI implements to maintain a competitive edge in the industry include cost leadership, differentiation, and focus. The strategies are implemented at a business level to maintain a competitive advantage. The generic strategies enable the business to leverage its strengths to mitigate the effects of the five porter forces discussed above. The competitive nature of the grocery industry in Australia and the limited forms of products that companies can offer means the industry is a pure competitive one. Profits margins are very low: therefore, companies that are performing well such as ALDI have normal profits. ALDI has adopted inventory management technologies such as Radio Frequency Identification (RFID), intelligent scale, self check-out machine, electronic shelf labelling, and wireless devices (B?lescu, 2013) to reduce operating cost further and grow profit margins. The combined effect of the Porters five forces mean the Australian grocery industry is a l ow-profit industry characterised by aggressive competition and advertising to maintain and grow market share. Fit Between ALDIs Strategy and its Goals and Expectations ALDI has a unique business model that focuses on bringing high quality products to consumers at low prices. This is possible because of numerous innovations and efficiencies that the company has instituted at different levels of operation. ALDI stores offer consumers commonly purchased household products at the common size and packaged in an environmentally friendly design with cost saving in mind. Majority of the products offered in ALDI stores are exclusive brands that are designed to meet and exceed consumer expectations (Nenycz-Thiel, 2011). By requiring customers to bring their shopping bags or buy one at the store, the company is not only cutting on cost, but also saving the environment. Since customers are required to rent and return their carts after shopping, the time and money spend retrieving carts is significantly reduced. Such savings are directly transferred to customers. The modest size of ALDI stores in Australia means the company eliminates non-essential services that increase operating cost, which directly affects the cost of products in stores. By capturing the essence of saving and conservation in its stores, ALDI is able to offer products at competitive prices. Offering products in packaging they come in and displaying them on pallets means the company spends less time and resources displaying and re-packaging products. ALDI stores require few employees because products are not displayed on shelves and are not repackaged. This translates to savings, which is in line with the companys goal of offering quality products at competitive prices (Semeijn, van Riel and Ambrosini, 2004). ALDI stores also do not operate 24 hours a day, which means the company spends less on rent, labour, and energy. The companys division structure also plays an important role in the efficient and effective operation of the business. ALDI has a flat management structure. A flat management structure encourages the open flow of ideas and enables leaders to be familiar with their subordinates. This means the decision-making process is effective and talent is easily recognised in the company (Wortmann, 2004). The company has a policy of promoting from within, which means employees are motivated to put in their best because their performance plays a role in their promotion and end of year bonuses. Recommendations The future of global brands is vertical integration. More companies are appreciating the importance of vertical integration and the role it plays in not only securing a leading position but also offering competitive prices to customers. ALDI can take advantage of it size and profitability to invest in other levels in its production chain to ensure it compiles profits at different levels and pass on benefits to the consumers (Chou, 2014). For example, the company can invest in farming of vegetables and fruits. This will not only guarantee supply, but also enable the company to avail the products to customers at lower prices because the profit margin of the producing level is not included in such a system. ALDI can also be more competitive in the Australian market by opening up small satellite stores in cities and densely populated areas under a major store in the area. The stores can be replenished daily from the main store depending on the preferences of consumers in its vicinity. References ALDI, 2017.ALDI Initiatives - ALDI Australia. [online] Aldi.com.au. Available at: https://www.aldi.com.au/en/about-aldi/aldi-initiatives/ [Accessed 8 Feb. 2017]. ALDI Australia, 2017.ALDI History - ALDI Australia. [online] Corporate.aldi.com.au. Available at: https://corporate.aldi.com.au/en/about-aldi/aldi-history/ [Accessed 8 Feb. 2017]. Anon, n.d. Competitive Forces (Porter's Five Forces).Dictionary of Strategy: Strategic Management A-Z. Bakucs, Z., Fa?kowski, J. and Fert?, I., 2013. Does Market Structure Influence Price Transmission in the Agro-food Sector? A Meta-analysis Perspective.Journal of Agricultural Economics, 65(1), pp.1-25. B?lescu, M., 2013. The Influence Of Innovations And Technology On The Future Of Retail.Bulletin of the Transilvania University of Bra?ov, 6(55)(2). Choi, S. and Fredj, K., 2013. Price competition and store competition: Store brands vs. national brand.European Journal of Operational Research, 225(1), pp.166-178. Chou, C., 2014. Strategic Delegation and Vertical Integration.Managerial and Decision Economics, 35(8), pp.580-586. Gerhard, U. and Hahn, B., 2005. Wal-Mart and Aldi: Two Retail Giants in Germany.GeoJournal, 62(1-2), pp.15-26. Hill, C. and Jones, G., 2013.Strategic management. 1st ed. Mason, OH: South-Western, Cengage Learning. Klaas Jagersma, P., 2008. The hidden cost of doing business.Business Strategy Series, 9(5), pp.238-242. Metzger, K., 2014.International Management Analysis of ALDI. 1st ed. Munich: GRIN Verlag GmbH. Nenycz-Thiel, M., 2011. Private labels in Australia: A case where retailer concentration does not predicate private labels share.Journal of Brand Management, 18(8), pp.624-633. Scholz, C. and Zentes, J., 2013.Strategic Management. 1st ed. Wiesbaden: Gabler Verlag. Semeijn, J., van Riel, A. and Ambrosini, A., 2004. Consumer evaluations of store brands: effects of store image and product attributes.Journal of Retailing and Consumer Services, 11(4), pp.247-258. Simon, H., 2015.Confessions of the pricing man. 1st ed. New York: Springer. Wortmann, M., 2004. Aldi and the German Model: Structural Change in German Grocery Retailing and the Success of Grocery Discounters.Competition Change, 8(4), pp.425-441.

Why Magazines Have Become One of 2017s Biggest Content Trends

In the past, most brands limited their content marketing efforts to the â€Å"usual suspects†: blogging, social media and email newsletters.However, more and more brands are exploring new frontiers in content marketing and launching their own full-scale editorial publications.These branded magazines offer powerful opportunities for customer engagement, but some skeptics remain unconvinced– can a brand successfully deliver compelling editorial content and still get the marketing results it wants? Let’s look at a few great examples of magazines that have been launched by brands and explore the potential marketing value of these publications. The Power of Brand-Launched Publications The trend toward brand-launched magazines hasn’t been limited to big-name brands–even smaller companies and startups have jumped on this trend. Here are just a few notable examples: Harry’s: The online magazine Five O’Clock, developed by shaving company Harry’s, features content with an aspirational style.According to the editor, the publication was created â€Å"for guys like us, everyday Harrys in pursuit of making today better than yesterday.† Five O’Clock’s content is surprisingly non-salesy–in a recurring feature where various inspiring people are asked to share their morning routine, many of these people aren’t even using Harry’s products. Fujitsu: Brand-launched publications aren’t just popular in the consumer space– the benefits extend to the B2B world.Fujitsu developed the magazine I- Global Intelligence for the CIO, a publication aimed at chief information officers. By featuring profiles of top CIOs and staying on top of trends in information technology and communications, Fujitsu establishes valuable thought leadership in the industry. Red Bull: The energy-drink maker is known for their creative marketing tactics, so it’s no surprise they developed The Red Bulletin, a monthly digital and print magazine that covers interesting people, places, and activities. The publication has garnered a sizeable following, with 2 million copies of the print version getting circulated each month. In a crowded digital landscape where it’s becoming more and more difficult to grab your audience’s attention and keep it, these online publications help brands stand out from the crowd and add to your brand equity. Who Says Print Is Dead? While many brands opt for producing a digital magazine, a number of companies have chosen to launch print magazines to reach their customers.The home-rental company Airbnb was one of the first brands to jump on this trend, putting out a debut issue of Pineapple in 2014.Despite the fact that management and budget challenges derailed that project in its infancy, Airbnb stayed committed to the idea of a branded magazine.The company partnered with Hearst Publications to develop AirbnbMag, a travel-focused magazine that they hope to publish at least twice a year. King Arthur Flour, an online purveyor of baking supplies, also entered the branded-publication arena with Sift, a visually stunning magazine aimed at serious bakers.The magazine carries a hefty $12.95 price tag per issue, but Sift is selling like hotcakes–so far, the magazine has exceeded sales projections by 50 percent. Why Use Branded Magazines? In a world where many traditional print magazines are struggling to survive, why would companies choose to dive into the world of print?The answer is straightforward:engagement. Big-time engagement.Research reveals that a reader will spend an average of 20 to 25 minutes on a branded magazine. That’s the kind of deep, sustained engagement that’s very difficult to duplicate through other channels. Since only a handful of companies are investing in print magazines, this tactic is also a terrific way for a brand to differentiate itself from the competition. Brand-launched magazines are one of today’s biggest content trends, and it’s not difficult to see why.These publications offer a unique way for companies to engage with their customers and build valuable brand sentiment. In this information-saturated age, it’s not always enough to deliver quality products and services.You need something more to generate that critical word of mouth, and magazines may be exactly what you need.

The Reform Movements of the Ni essays

The Reform Movements of the Ni essays In the late eighteenth century America really begin to take shape as its own country. In the nineteenth century the change was very noticeable. During this time the country was beginning to see what it is like when you have a country where everyone has the right to voice his or her own opinion. The country was struggling with slavery, what state should be a slave state and which state would not be a slave state. This time in American history several movements begin happening for the good of the country. These movements were happening because of all the different opinions going on in the country. One of the movements that came to front was a movement on prison reform. The way that prisoners were being treated is what led to the reform. Religious groups came forward and wanted to have prisons were the inmates could be treated as individuals and not as animals. Womens right movement also happens in this period of time. Women wanted to have the same rights as men during this ti me in history. The Temperance movement was a movement with the main focus being on alcohol. These movements all happen because groups of individuals got together and decided it was time for a change. These reform movements are what help lead America into the country that it is today. The prison reform movement was started in order to make sure that the inmates were treated as human beings. The prisons at this time were horrible. The living conditions were worse than the prisons we have today. One group that wanted to make sure that the prisoners were treated with respect was the religious group called the Quakers. The Quakers took it upon themselves to try and create their own human prisons. The prisoners in this type of prison studied the Bible, they were able to work, and they were not allowed to speak. Prisoners were expected to carry out their whole sentence, there was no getting out for good behavior. There was no such thing as a par...

Writer's choice Essay Example | Topics and Well Written Essays - 1000 words - 7

Writer's choice - Essay Example In that light, the company offered two elite Dutchmen patrons over great tracks of land in the territory in return of attracting additional settlers to the colony, which finally led to a steady demand for labour force because of the various business that emerged. Thus, slavery in NY was no different from the South Colonies slavery even though the African slaves made substantial efforts resisting it, which proved futile due to strong resistance from the whites who considered slavery as a system of labor. However, the colony remained unattractive to the people back in Netherlands as they preferred to stay in their indigenous country rather than come to a new land that was quite unpredictable. That notwithstanding the settlers who managed to habit the colony was faced with myriad problems as they would come into conflict with the people and also the regulation policies set by the colony administrative were not favouring their business as they were imposed with exorbitant taxes which made their business hard to survive. Thus, they decided to close business and return home as the colony was proving hard to settle. Some years later the company of Dutch West India lessened their policies concerning conducting business and settling in the colony, this was a positive sign as European settlers began habiting the colony (Leslie, 2004, p. 14). New York City was mainly an industrial-based colony, since the settlers had set up their economic activities a steady demand for labour force emerged as a result of the various business that were running. The indentured servants were the main source of labour to the industries however with exploration of the new world the Dutch found an influx of African slaves in the Caribbean countries were they had a colony (Jones, 2009). This prompted them to adopt African slave at the expense of indentured slaves who were a bit more expensive to maintain. S Owing to the massive demand for slave that was looming in

Issues in managment Essay Example | Topics and Well Written Essays - 1250 words

Issues in managment - Essay Example In 1961 Kroc purchased the McDonald brothers’ equity share of $2.7 million and changed the name to McDonald’s Corporation. In 1965 McDonald’s went public and is currently headquartered in Illinois. McDonald’s follows a different business model from other fast food chains. In addition to the franchisee fees, supplies and a percentage of sales, they also collect rents partially linked to sales. Approximately 70% of McDonalds restaurants worldwide are owned and operated by independent local men and women. McDonald’s offers flexible menus with different tastes and different sizes to fit every active lifestyle. It has a global presence with successful expansion into 120 countries and they serve nearly 54 million customers each day. By 2001, they had 30,093 restaurants all over the world with sales of $24 billion. They offer both counter service and drive through service. The company operates other brands such as Piles Cafà © and Boston Market and has a minority stake in Pret a Manger. They had a majority stake in Chiptole Mexican Grill – an 18-restaurant chain in the US until they completely divested it in October 2006. It also owned Donatos Pizza until December 2003. It has a subsidiary called Redbox, an automated convenience store started in 2003 and since 2005 they focus on DVD rental machine. Their global presence has caused McDonaldization of the society. As it is closely identified with the lifestyle and culture of America, the business expansion has also been termed as Americanization. McDonalds has often been the target of anti-globalization protesters. At the end of 2003 it employed more than 1.6 million people and is considered to be America’s largest job training program. They claim to make the world a better place and claim to respect and value their employees, but reports suggest that pay and working conditions are far from being ‘overwhelmingly

Testing individuals for potential health problems Essay

Testing individuals for potential health problems - Essay Example A lot of debate today goes on about testing individuals for potential health problems even if there are still no symptoms existing.   The debate goes a step further by considering arguments that question whether tests should be done even when there is no cure available for the disease.     There are several pros and cons on the issue.   One side claims that for those with symptoms, it is beneficial to have early tests made because the patient can have access to drugs that can cure the symptoms (Marchione, 2011).   In patients with possible Alzheimer’s, other benefits given to early testing include â€Å"treatment of reversible causes of impairment; inclusion in clinical trials that give expert care; avoiding drugs that worsen the cognition; letting others know of a need for help managing medicines and daily life; easing anxiety about the causes of the symptoms; access to education; training and support services and the ability to plan for the future (Marchione, 2011 ).   Others take the view that genetic tests should not be undertaken because in some cases, the presence of gene mutations does not guarantee that one will acquire the disease (Ridley, 1999).   Ridley summarizes her arguments by saying that the lack of certainty, lack of medical options and problems with confidentiality and discrimination are reasons why genetic testing should not be done (1999).  One is of the opinion that all things considered, it is still best that testing must done.   As the old clichà © goes, is worth a pound of cure†.   Although there is no certainty.

The Perfect Job Concept Essay Example for Free

The Perfect Job Concept Essay ‘The perfect job† is only a fantasy, but one which everyone wishes to have. It is a dream that every man or woman wants to be fulfilled, at each point of their career. Like a self fulfilling prophesy, everyone chases that one shadow. They set high standards for themselves along the line of remuneration, ease of access, prospect of becoming the boss in no time, and other wild dreams that can only cone true in the dreamland. Like blood through their veins, â€Å"the perfect job† runs many thousand miles in the minds of every young graduate, who is willing to carve a niche for themselves in whatever profession they have chosen. Many get college degrees, some, doctorate degrees, while yet, others continue to arm themselves with such kinds of knowledge that are not taught in the books- they see themselves as smart and capable of achieving anything they want in life. They simply think they can get whatever job they want with six-figure salaries and other paraphernalia attached. In visualizing   ‘the perfect job’, individuals often paint rosy pictures of fat salaries. Everyone agrees that there is no other motivation that can replace a good value for whatever service an employee is offering to their employer. Individuals often think that having the appropriate pay for the job is an essential motivation to compensate for all the stress and hard work that one has to go through in order to satisfy the demands of the job. People often fail to recognize that individual capabilities differ and that not everyone can be rated as good as the other g guy. This might lead to dissatisfaction with the job at the end of the day. Money creates a certain kind of security for some people. Also another component of ‘the perfect job’ is the satisfaction which is derived from doing the particular job. Everyone have their various motivating force. For some, it is the passion and commitment with which they do their job. They just love doing it. For people like this, they simply cannot take up other career opportunities aside from the one they are really passionate about. Its either they do it or they are not ready to do other things. These kinds of individuals have long term career goals and once they get to the profession, they continue to strive hard so that they meet up with their long term goals. They are eager to get to the top of the ladder. This is an achievement based motivation and only few people dare to have it.   Many people tend to look at the short term benefits, under which the remuneration will come. Also, an individual’s ability to work with others speaks a lot of the level of satisfaction that they derive from the job. A lot of people derive the pleasure of working closely with other people. They are achievers that always want to bring the best out of their relationship with others. Such individuals derive pleasure from working with other people. These people are strongly motivated to succeed in their careers. This cannot be compared to motivation, only based on money.

The Structure of Hawthornes Young Goodman Brown Essay -- Young Goodma

â€Å"Young Goodman Brown† – the Structure  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Q. D. Leavis in â€Å"Hawthorne as Poet† mentions Nathaniel Hawthorne’s â€Å"Young Goodman Brown† as â€Å"essentially dramatic† : â€Å"The first batch of works I specified [including â€Å"Young Goodman Brown†] is essentially dramatic, its use of language is poetic, and it is symbolic, and richly so, as is the dramatic poet’s. . . â€Å" (27) This essay will examine this and other features of the structure of Hawthorne’s short story.    Leavis’ evaluation of the story’s structure as â€Å"essentially dramatic† is consistent with the view expressed by Clarice Swisher in â€Å"Nathaniel Hawthorne: a Biography.† She states: â€Å"Biographers and critics of Nathaniel Hawthorne must deal with opposites – determination and self-doubt, imagery of light and dark, flowers and weeds – paradoxes† (13). Swisher’s â€Å"opposites† and Leavis’ â€Å"essentially dramatic† are the same concept, in the estimation of this reader. Let’s examine the text to see evidence of this; notice how the â€Å"opposites† say their lines in the fashion of a drama:    "Dearest heart," whispered she, softly and rather sadly, when her lips were close to his ear, "pr'ythee, put off your journey until sunrise, and sleep in your own bed tonight. A lone woman is troubled with such dreams and such thoughts, that she's afeard of herself, sometimes. Pray, tarry with me this night, dear husband, of all nights in the year!"    "My love and my Faith," replied young Goodman Brown, "of all nights in the year, this one night must I tarry away from thee. My journey, as thou callest it, forth and back again, must needs be done 'twixt now and sunrise. What, my sweet, pretty wife, dost thou doubt me already, and we but three months married!"    ... ...n Brown,† including the time-frame, the use of foreshadowing, suspenseful incidents, the â€Å"dramatic† aspect, the climax and denouement.    WORKS CITED    Abrams, M. H. A Glossary of Literary Terms, 7th ed. New York: Harcourt Brace College Publishers, 1999.    Hawthorne, Nathaniel. â€Å"Young Goodman Brown.† 1835. http://www.cwrl.utexas.edu/~daniel/amlit/goodman/goodmantext.html    Kaul, A.N. â€Å"Introduction.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Leavis, Q.D. â€Å"Hawthorne as Poet.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Swisher, Clarice. â€Å"Nathaniel Hawthorne: a Biography.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.

International Maritime Organization

Structure International Maritime Organization (IMO) is an agency in the United Nations that is responsible for the safety and security of shipping and the prevention of marine pollution. The IMO is broken up into an Assembly, a Council and five other committees: Maritime Safety Committee, Marine Environment Protection Committee, Legal Committee, Technical Co-operation Committee, and the Facilitation Committee. The Assembly is the overseer of the Organization, it consists of member states (countries that have adopted the IMO) and meets once every two years.It is also responsible for voting the budget and determining the financial status of the Organization. The Council is elected by the Assembly for a two term period. It consists of ten countries with the largest interest in providing international shipping services, ten countries with the largest interest in international seaborne trade, and twenty countries which have special interests in maritime navigation. Their functions are to co-ordinate the activities of the Committees and receive reports and proposals from the Committees and submit them to the Assembly.They also appoint the Secretary General of the IMO which currently is Koji Sekimizu (Japan) and enter into agreements about their connections with other Organizations. The Maritime Safety Committee’s functions are to consider matter relating to aids of navigation, construction and equipment of vessels, rules of the road, handling of dangerous cargo, maritime safety procedures, marine casualty investigations, and more. The Marine Environment Protection Committee determines any matter that controls the prevention and pollution of ships. It especially makes regulations to ensure their enforcement.The Legal Committee deals with all legal matters within the IMO. The Technical Co-operation Committee considers matters that implement the IMO as the executive Organization in the technical co-operation field. The Facilitation Committee eliminates unnecessar y regulations in international shipping, by implementing all aspects of the Convention on Facilitation of International Maritime Traffic. History of the IMO When IMO was adopted in 1948 its first task was to make a new version of SOLAS. The first task was the biggest and so far most important the IMO has had to deal with.After SOLAS, it focused on maritime traffic, load lines, and pollution. Pollution has recently become the major focus of the IMO and in response to the pollution issue created the International Convention for the Prevention of Pollution from Ships. In 1988 GMDSS was adopted so now a ship in distress anywhere in the world can be guaranteed assistance. The International Convention on Standards of Training, Certification and Watchkeeping (STCW) improved standards and gave IMO power to check Government actions and record all of this information. Cite: www. imo. org

House Overwhelmingly Approves K to 12 Bill on Third and Final Reading Essay

A bill that will ensure the continuity of K to 12 and its corresponding funding by the state has been approved overwhelmingly by the House of Representatives by a vote of 190 in favor and eight against. The Enhanced Basic Education Act of 2012, or House Bill 6643, was approved on third reading yesterday. It will then be reconciled with the Senate version for amendments and improvements until it becomes a law. Education Secretary Br. Armin Luistro FSC said that DepEd is thankful for the support of the lawmakers in spearheading legislation that will open more opportunities to the Filipino youth by way of an education system that is relevant to the learners, the community, and industries. â€Å"We are getting closer to our goal of putting in place a basic education system that responds directly to what our learners need and to what the employment and entrepreneurship sectors require, even as it gives enough preparation for students who are geared for higher education,† added Luistro. K to 12 starts with Univeral Kindergarten which mandates all public elementary schools to offer kindergarten class and accept 5-year old learners beginning 2011. It is followed by six years of Elementary, four years of Junior High School, and two years of Senior High School where students will pursue their preferred career track depending on their skills and inclination. K to 12 does not preclude students from pursuing a college degree and gives them better preparation for the rigors of higher learning. Luistro has expressed his appreciation to the K to 12 proponents in the House of Representatives, especially Rep. Rosenda Ann Ocampo, Committee on Basic Education and Culture Presiding Officer, Speaker Feliciano Belmonte, and the late Salvador Escudero III. The K to 12 bill in the Senate is being championed by Senator Edgardo Angara. A most recent survey conducted by the Social Weather Station revealed that majority of the respondents approved of K to 12 and are confident that it will bring the much-needed reform in the country’s educational system.

Quotes from Martin Van Buren

Quotes from Martin Van Buren Martin Van Buren was the eighth president of the United States having served from 1837 to 1841. Following are quotes from the man known as the Little Magician. He was president during the Panic of 1837 and blocked the admission of Texas as a state.   Quote by Martin Van Buren As to the presidency, the two happiest days of my life were those of my entrance upon the office and my surrender of it. Unlike all who have preceded me, the Revolution that gave us existence as one people was achieved at the period of my birth; and whilst I contemplate with grateful reverence that memorable event, I feel that I belong to a later age and that I may not expect my countrymen to weigh my actions wi th the same kind and partial hand. Van Burens Inaugural Address March 4, 1837 The people under our system, like the king in a monarchy, never dies. On receiving from the people the sacred trust twice confided on my illustrious predecessor, and which he has discharged so faithfully and so well, I know that I can not expect to perform the arduous task with equal ability and success.  Van Burens Inaugural Address March 4, 1837 It is easier to do a job right than to explain why you didnt. For myself, therefore, I desire to declare that the principle that will govern me in the high duty to which my country calls me is a strict adherence to the letter and spirit of the Constitution as it was designed by those who framed it. Van Burens Inaugural Address March 4, 1837 There is a power in public opinion in this country-and I thank God for it: for it is the most honest and best of all powers-which will not tolerate an incompetent or unworthy man to hold in his weak or wicked hands the lives and fortunes of his fellow-citizens. Stated in the Judiciary Committee on January 8, 1826.

Radiography Essay Example | Topics and Well Written Essays - 500 words

Radiography - Essay Example At the same time, missing a menstrual period could trigger an indication that a woman is pregnant. Meanwhile, conception can take place anywhere after the 10th day of pregnancy (Russell JR, et al. 1997), making x-ray and radiography procedure likely to coincide with early conception if taken before the next onset of menstruation, when a missed period could signify pregnancy. Radiation protection remain very important in pregnancy, knowing that when substantial doses of ~10 rem are taken on pregnant women, this can cause birth defects and malformations (Health Physics Society, 2014). The 10 days rule therefore comes in as an important methodology or technique that is used to guarantee the safety of early foetuses against any potential damages. Examinations pertaining to the pelvic and abdominal areas therefore have the 10 days rule applying to but in cases of ankle and hand examinations, the 10 days rule may be exempted given to the fact that there is relatively fewer risk in this are a. In a very modernised system, radiographers have taken to the use of interventional radiological examinations that come with therapeutic applications instead of mainstream operations (Queen Mary Hospital, 2007). The 28 days rule in radiography is another form of protective regulation used in radiography procedures to guarantee the safety of potentially pregnant women from undue exposure. This is a rule that can be said to have come to replace the 10 days rule in radiography as the 10 days rules seemed to have some levels of inconsistencies with the identification of pregnancies (Royal College of Radiologists, 2012). With the 28 days rule, the emphasis is on a menstrual period that is overdue. This means that there is no grace period allowed in this instance. But ahead of the application of the 28 days rule, the radiographer will ask the woman if she has any

Considiring Censorship Essay Example | Topics and Well Written Essays - 1000 words

Considiring Censorship - Essay Example The communicative content that is usually censored is â€Å"sexual content, swearing, blasphemy, drug references, political content, and violence† (Inglis, 2006, 565). Censorship is good because it is done for the welfare of society as a whole. Television, radio, internet, newspapers, magazines, journals, novels, books, telephones and many other modes of communication are evaluated in terms of any content that is censorable. The content that is censored is restricted to reach to general public. In our daily lives, we can see various examples where the communicative content is censored on the basis of its harmful effects on the receivers of messages. The motives of censorship are good and this is done for the betterment of masses. On television, we can see various programs that we like. For example, we like to see movies. Sometimes, in movies abusive language or slangs are employed. In order to censor those slangs or abusive language, the abusive content is stopped to reach to general public. You must have heard the speech that is cut in between on the basis of its containing abusive content and in place of the actual word, we listen a tone. The tone indicates that the word was not worth listening to. Whenever, we listen to the tone, we at once identify that some bad talk is stopped. This censor of abusive words is a type of moral wellbeing of the masses and by this people are stopped to make use of abusive words in their daily lives. In wrestling programs, the sound of tone is extensively used when wrestlers talk to one another before the audience. They are not only challenging one another but also abuse each other and use colloquial expressions that are injurious for the listeners. The wrestling of WWE is well liked because of many heroes of the wrestling like John Cena and Shawn Michael. In this wrestling program, every other day, the wrestlers’ words are censored on the basis

Leadership Essay Example | Topics and Well Written Essays - 1000 words - 16

Leadership - Essay Example More over, a successful leader and consequent leadership are attributed to sound judgement. The aspect of judgement is fundamental since it depicts the strength and weaknesses of a leader and leadership. Essentially, judgement is effortlessly used to determine and gauge the leaders (Huges, et al, 26). Wise and well-informed leaders are known by the extent of wisdom applied in making judgements. This study attributes that, effective leaders can be born, and other can be natured as long as they reflect and practice the fundamental of leadership. For instance, the â€Å"Action-Observation –Reflection† (AOR) model explains that acquired leadership is attributable to three aspects, which include action, observation and reflection. A leader expresses the actions extended towards certain situation, the observation made and interpretation of the impacts on other people, and personal reflection on the situation (Huges, et al, 26). Personal reflection or evaluation includes lesions learnt, personal view on doing something in a better way and feeling about the situation at hand and the overall application of experience in implementing a new idea. In summary effective leadership is rooted on the listed pillars. Effective leadership has attracted numerous researchers who have researched on diverse methodologies and have come up with diverse opinions. These opinions might be either acceptable or unacceptable meaning of an effective leader and consequent leadership. Fundamentally, numerous subjects or topics of study or research do not have one dimension of thinking. This is similar to leadership. It is relatively easy to reconcile the diverse opinion on the effective leadership than resolve the disparities. In essence, lack of congruence of among leadership researchers is irresolvable but reconcilable (Huges, et al, 76). The diverse perceptions and opinions on effective leadership can be reconciled by examining the common character traits an effective leader either

Video game console Essay Example for Free

Video game console Essay Abstract The video games industry has been through a total transformation in recent years. We can easily find in the market a wide range of video games, such as computer games (PC), console games or even interactive games with various contents. Video games industry had its annual revenue growth rate of 9. 1% ranking itself as the 3rd fastest growing segment of the Entertainment and Media market (Pricewaterhouse Coopers, 2007). Especially, within the industry home video game consoles played an important part in contributing to the national economy. Besides talking about the benefits of playing video games, some critics also criticized the bad effects which video games had caused to each of individual person and to the entire society. Do video games take responsibility of all the problems involved in interacting with the computers? The intention of this report is to represent, analyze, and critically evaluate this dynamic global industry based on its benefits and drawbacks from a scientific perspective. Video Games The history of video games development is a long and intricate story. Up to now, games industry has been climbing to its peak and becoming one of the biggest commercial field. Besides, video games are becoming common entertainment. Therefore, video games importance in economy and lives is undeniable. Nonetheless, the answers for the controversies whether video games impose consummate or dreadful impact on people, especially children, have not shown up yet for a long time. However, playing video games is a two-sided affair. No one can tell if it is good or bad. If played at an appropriate time and in an acceptable period, video games are such beneficial tools. Otherwise, they can become the sharpest knife shorting your time and limiting many abilities. History of video games Video games were developed long time ago by an engineer worked in the US military. The first game had it function with a simple game engine, the CRT (Cathode Ray Tube) technology. In 1950s, video games were created some were created, giving people a way to entertain. Tennis for Two was the pioneer in the sport game segment. The game contained a tennis ball† bounces off a horizontal line at the bottom of a oscilloscope screen, with a vertical line in the center of the screen representing a tennis net (BMI Gaming, 2002). Players controlled the game with a small handheld metal box equipped with a dial and a push button. It was important in the history of video games as being one of the first electronic games to use a graphical display. In the second generation 1970s, game industry was then strongly developed with the exist of famous games such as Odyssey, the world’s first home video game system and Pong – a huge success of Atari which was the best-selling during winter season. Pong quickly became a huge hit and its success led to the start of the modern video game industry as we know of today (Michael, 2005). The Golden Era of Video Games was a time of great technical breakthroughs and game design creativities in arcade games. Video arcade games were designed in a wide variety of genres. This era also saw the rapid spread of video arcades and game rooms across North America, Europe and Japan. Today’s video games transform to be complex and graphically realistic. They are not just the childish stuffs anymore, with more game-playing adults among their intended audience. With strong configuration, nice graphics and interesting gameplay, the evolution of gameplay devices including Playstation 3, Xbox 360 and Wii will lead the game industry to a new generation of video games. Overview of game industry Every year, the game industry brings lots of profit to the national economy. Pricewaterhouse Coopers (PwC) predicted that the game industry would continuously grow in the coming years; focusing on revenues to increase from $31. 6 billion to $48. 9 billion USD between 2007 and 2011 (Scanlon, 2007). In the line with the â€Å"Product Life Cycle Curve† the game industry is currently at its mature stage in developed country and growth phase in developing country, as a result, many companies have to establish marketing plans to adapt to the developed but competitive international market (Daniels, Radebaugh, Sullivan, 2009). Moreover, the income does not only come from the game selling, it also comes from the technology advancement such as sound cards, graphic cards, some software like applications, update features and websites. Writing software is such a great way to make money, a good writer can sell hundreds of thousands copy for each of their popular games. In general, the development of game industry is totally dominating the market, successful in leading other involved segments to prosperity. Throughout history, many game companies were born and made a huge influence in the industry. Nowadays, there are three well-known game companies dominating the game industry: Sony with the PS3, Nintendo with the Wii console and Microsoft with a variety of range in computer devices and Xbox 360. Each year they all establish popular games and bring back billion dollars for game selling and game devices (ESA, 2008). They have different methods in creating their own games and applications, which enables them to hold separated market share in different segments. However, there is a change in relationship between game companies. Instead of competing in every field and genre of games, they are moving to cooperate with each other in order to fully dominate the market from other small game companies. Benefits of playing video games Establishing connections. Nowadays, video games players around the world, especially coupled gamers, may feel more reasonable to enjoy their hobbies because the playing activities can build up their relationship effectively. This benefit is more believable when a research conducted by Stony Brook University proves that there are two crucial key factors which affect the success of a relationship: the promotion of the other partner’s success and nurture an interesting life together (Daniel, 2010). During the playing process, they have many opportunities to share exciting experiences and increase trust. Therefore, after an exciting activity, the connection between two people is formed. The feeling of sharing achievement at the end is really valuable for building or maintaining a relationship. Additionally, video games also help people to support relationship in some other cases. For instance, in marriage, men sometimes get bored with their wives very quickly. Thus, women have to find some way to prevent external effects from their husbands. One recommendation is bought him a Xbox 360 or PS3 to at least keep him at home with her (Smith, 2009). IQ Increase The cognitive effects of playing video games are not only surprising but also last some years. However, there are some people who cast doubt on these benefits of that activity. In spite of that, they may change their mind after reading a research which was conducted by Ray Perez, program officer for the Office of Naval Research’s warfighter performance department (Stephen, 2010). â€Å"We have discovered that video game players perform 10 to 20 percent higher in terms of perceptual and cognitive ability than normal people that are non-game players†, he said. Perez also stated â€Å"we know that video games can increase perceptual abilities and short-term memory†. For examples, Minesweeper is one of the most favorite intelligent games for many people. We usually play it in our spare time for two purposes: spend time to relax and practice our brains. While playing that game, the ability to concentrate and memorize will be strengthened. In addition, psychologists have found out that after eight weeks playing some kinds of games which are especially designed for gamers to totally use their thinking to play, there will be a dramatic increase in IQ. To be more specific, scientists studied 600 children who played an online game called â€Å"Junglememory†. As a result, their abilities to solve mathematical and verbal problems are amazingly improved and their IQ scores also rise by 10 after the research (Skeptics, 2012). Education Some games could bring to gamers a lot of educational skills. For example, most detective games and puzzle games require an ability to remember and think critically. The Federation of American Scientist reveal that student absorb up to 90% info when taught using simulations compare with 10% via reading (Forbes, 2012). Moreover, teamwork and leader skill maybe built and improved through some kind of games according to Ian Bogost, associate professor at the Georgia Institute of Technology and founder of software maker Persuasive Games. â€Å"Look at ‘World of Warcraft’: You’ve got 11-year-olds who are learning to delegate responsibility, promote teamwork and steer groups of people toward a common goal. † he said (ABC News, 2011). Not only remember and teamwork skill, the most apparent benefit that this type of entertainment could bring to student is faster response. Famous game brand names in World Cyber Game tournament (WCB) Counter Strike, Dota, Call of Duty and FIFA provide an environment to improve and practice response seed and timing ability. Building relationship In some way, games play an essential point in supporting society and building multi-level relationship. Instantly, people from far distance place will know and get access thanks to many games on Facebook. If someone does not want to communicate with strange people, he can set up a team with someone he knows in teamwork games such as League of Legend, Tactic games. By that way, children, team, and even adults have opportunities to share understanding and feeling with each other in such a convenient and relax environment. Parents and their children also get a lot of benefits from game industry. According to the ESA, 45 percent of parents played computer video games with their children at least once a week. This number had increased from 36 percent in 2007 (ESA, 2008). Following the world mainstream, parents pay many time in enjoying comedy or educational games like Neighbour From Hell or Worm Book. An another research show that 97 per cent of teens aged 12-17 play video games, and that their gaming activity had become an essential part of their social experience (Kate, 2008). Moreover, the study which was released last in 2008 also found out that 52 per cent of teenagers played games in which they considered moral and ethical issues; 43 per cent played games in which they made decisions about the way a community, city or nation should be drive; and 40 per cent played games in which they learned about a social issue. As the result, the significant high rate of social game may bring us optimistic consideration in the benefit of video game in our world. Drawbacks of Playing Video Games Violence exposure Another effect of video game is that it makes people commit violent behavior. Although there is not enough statistical evidence to find out if violent video game is the reason for major crimes such as murder or robbery, many researches have stated that playing too much brutal games with an enormous amount of time can affect our psychological state, thus influencing our actions. This could be true for people with antisocial personality disorder (ASPD). ASPD is a mental health condition in which a person has a pervasive pattern of disregard for, exploiting or violating the rights of others. This disorder begins in early time of ones life and may continue when a human is grown up. Individual high in hostility tends to be more offensive after playing violent video games while another one low in hostility is less likely to be (Gentile, Lynch, Linder, Walsh, 2004). In the book Grand Theft Childhood: The Surprising Truth About Violent Video Games by Lawrence Kutner and Cheryl K. Olson (2008), they concluded that people who played mature-rated games had a higher chance of aggressive actions, such as getting into a fight, bullying, damaging school’s properties, than those didn’t play any games of that kind . Nowadays, there is not a completely reliable research that defines the link between violent video games and major crimes. However, many criminal incidents connected to video games happen every year. In May 2010, French gamer Julien Barreaux hunted and stabbed a fellow player to death who had slashed Barreaux on the game Counter-Strike with a virtual knife. Alexiane Potel, the judge at his trial called him a menace to society† (Lilian Juliet, 2001). Addiction In addition, another possible downside of video games is that they may make people become addicted to them. Extreme overuse of video games can manipulate our lives and we would care about nothing but spending a lot of hours playing them. Professor Mark Griffiths, of Nottingham Trent University, revealed the results of a survey of 7,000 online gamers in a British Science Museum lecture with 12% of the majority have sign of addiction (BBC News, 2006). A person who spends an excessive amount on gaming environment may lack their skill of communication. They neglect to go outside and take part in social activities. However, if a meeting among fellow gamers is going to take place, they definitely do not want to miss that party. This maybe because they just want to talk with people with the same interests, especially the ones who share the mutual kind of games they play. Video games addiction also causes health problems. If a person is totally addicted to video games, he/she would not consider sleeping or even eating. On a long run, this causes the muscles to work less and may lead to obesity (Mayo Clinic staff, 2011). There have been many deaths because of game addiction. On July 15, Chuang, a Taiwanese teenager was dead because of playing Diablo III 40 hours straight. The report said that Chuang could stand only a few minutes when he woke up and then collapsed . The reason of his death is cardiovascular, which involves a heart or blood vessels (The Australian, 2012). Physiological Effect. Some researchers believe that playing electronic game can lead to the increase in heart rates of inexperienced gamers (Zain A Sobani, Ali Pervaiz, Mohsin Yakub, Ali Khawaja, Rehmatullah Khan, 2011). The reason is that they have no experience in playing video games; when they play, they feel like they are the characters in that game and their heart rates will increase when those characters face the problem, for example. Moreover, a person who really addicts to the video games will play it without having meals and sleeping, so the consequence is that he will lose consciousness and his health will become worse. Furthermore, some doctors believe that there are harmful rays leaving out of the screen. They are extremely harmful because they directly damage the gamers eyes. This is the reason why there is an increase in the number of people from younger generation who become short-sighted. Another bad effect causing by playing video games is arthritis. Gamers spend a long time sitting on chair, so they will be inactive. Because they only use their brain, eyes and hands, other parts of their body do not operated. In long term, it will cause the inflammation of the joints. Unreal World Syndrome Playing video games can create the gender bias (Flew Humphreysl, 2005). As people know, in lots of games, the main characters always look like heroes; the male is very tall, handsome, has big muscle and the female has the soft white skin, a beautiful outlook. Gamers, especially the younger, they think that those characters are the standard of them, so they try to live in an imaginary world. In that world, girls are objectives for boys and men to rescue. Therefore, boys usually try to prove themselves for the girls such as the heroes. This case cause extremely serious violence in school environment (Hazler Carney, 2000). All of those will lead to the stereotypes in the perception of gamers. They only see the world in video games is their ideal world. Some reports showed that they often apply the way to solve problems or troubles to the reality. As a result, changing manners happens silently and automatically. They may no longer respect their parents and teachers and may even think that those people are their enemies. Conclusion. On the bright aspect, videos games are able to help players improve dexterity, build relationships and acquire high concentration, multitasking and quick response and numerate abilities. Moreover, educators effectively use video games for educational orientation, military or medical treatment in relieving pain or stress. In addition, game industry has been proliferating stronger than ever. This young and auspicious field has contributed prodigiously to the development of the many economies. On the downside, video games can somehow cause addiction, violent behavior or even lacking social and communicational skills. Modern video games with 3D graphic, intricacy, online playing and continuously updated objectives are sources of appeals that grasp players’ attention and they cannot get their eyes off the screen. Nevertheless, the games themselves do not account for the addiction and bad effects caused to the players. People should play responsibly to get benefits from video games. Time spent on video games should be learning time besides entertaining, not a waste. There should be a balance between playing games and attending outdoor activities. Nonetheless, not all children are able to be aware that playing too much video games is a threat. They incline to keeping playing because they find games fascinating. In such situations, in lieu of thwarting their kids from playing games, parents should control and give them directions. Besides, using video games in education should be encouraged more. Educators, especially teachers, should have an open-minded attitude towards this concept. Family and school should collaborate to help children yield the most out of video games. Games producers are too involved in making educational products. References ABC News. (2011, December 26). The benefits of video games. Retrieved from http://abcnews. go. com/blogs/technology/2011/12/the-benefits-of-video-games/ BBC News. (2006, November 26). Online gamers addicted say study. Retrieved from http://news. bbc. co. uk/2/hi/uk_news/england/nottinghamshire/6193462. stm BMI Gaming. (2002). Computer games timeline and milestones. Retrieved from http://www. bmigaming. com/videogamehistory. htm Daniel, D. (2010, May 5). Video games may improve relationships. Retrieved from http://www. examiner.com/article/video-games-may-improve-relationships Daniels, J. , Radebaugh, L. , Sullivan, D. (2009). International Business: Environments nd Operations (12th ed. ). N. J. : Pearson/Prentice Hall. ESA. (2008). Essential Facts About The Computer and Video Game Industry 2008. Retrieved November 21, 2008, from Entertainment Software Association: http://www. theesa. com/facts/pdfs/ESA_EF_2008. pdf Flew, T. , Humphreys, S. (2005), Games: Technology, Industry and Culture. Oxford University Press Forbes. (2012, March 22). The Social benefits of video games. Retrieved from http://www.forbes. com/sites/insertcoin/2012/03/22/the-social-benefits-of-video-games/ Gentile, D. A. , Lynch, P, J. , Linder, J. R. , Walsh, D. A. (2004). The effects of violent video game habits on adolescent hostility, aggressive behaviors, and school performance. Journal of Adolescence, 27(5-22) Hazler, R. J. , Carney, J. V. (2000). When victims turn aggressor: Factor in the development of deadly school violence. Professional School Counseling, 4(2), 105-112 Kate, S. (2008, September 25). Video games social, not violent, study finds. Retrieved from http://www. news. com.au/technology/video-games-social-not-violent-study-finds/story-e6frfro0-1111117579541 Kutner, L. , Olson, C. K. (2009). Grand theft childhood: the surprising truth about violent video games and what parents can do. New York: Simon and Schuster. Lilian, B. , Juliet, V. E. (2001). Video games and real life aggression. Journal of Adolescent Health, 29 Mayo Clinic staff. (2011, April 2). Children and TV: Limiting your childs screen time. Retrieved from http://www. mayoclinic. com/health/children-and-tv/MY00522 Michael, M. (2005, April 1). A history of home video game consoles.